Data Proficiency & Analytical Skills: Comfortable navigating data dashboards and using Excel/BI tools. Basic understanding of business metrics, channel P&L, consumer cohorts and campaign performance metrics
Strategic Mindset: Can see method in madness. Comfortable translating raw data in actionable brand & business insights
Operational excellence: ability to manage both campaign strategy and execution with strong attention to detail, speed, and process discipline
Communication & Interpersonal skills: good stakeholder management and collaboration skills. This is a highly cross-functional role
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,
gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at
PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal
Benefits
Health insurance
Additional Information
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YOUR MISSION
Position Summary:
This role will be responsible for driving CRM for PUMA.com and App across key customer communication channels including Email, Web & Mobile Push, WhatsApp, SMS/RCS and personalized/automated journeys
The role includes end-to-end ownership of CRM campaign planning, execution, tracking, and performance analysis to drive customer engagement, retention, and revenue
This role will also own the insights engine, deriving consumer and brand insights from CRM and customer data to influence the larger brand & CX strategy
Report to: Senior Manager Market Insights and Analytics
Key Objectives:
Campaign Planning & Management
Own the CRM calendar for PUMA.com and App in line with business priorities, product launches, sale events, and key brand moments
Ensure timely execution of comms across the relevant channels. Track, optimize, and report campaign performance daily
Be hands-on with CRM tools- Clevertap, Branch, GA etc.
Performance Tracking & Optimization
Monitor CRM funnel health across all key metrics (impressions, engagement, conversion, revenue contribution)
Run A/B tests on messaging, audience segmentation, timing, and channel strategy to improve campaign effectiveness and funnel health
Build and optimize customer lifecycle journeys. Identify and scale automations/ personalizations
Share regular performance reports and actionable recommendations with key stakeholders
Consumer & Business Insights
Analyze CRM data to draw insights on consumer behaviour across cohorts & segments
Identify trends and opportunities to improve customer experience, retention, and overall brand communication strategy
Support broader business and brand teams with data-backed recommendations and insights
Stakeholder Management & Cross-functional Collaboration
Work closely with all relevant stakeholders to align CRM initiatives with business goals
Coordinate with internal & external partners for platform enablement, troubleshooting, and capability enhancement
Key Performance Indicators:
Growth in CRM revenue contribution
Improvement in customer retention &lifecycle metrics across key cohorts
Funnel health optimization-Improving engagement and conversion metrics across channels
Planning and execution excellence
Actionable consumer insights that influence business / brand decisions
Organizational Relationships:
Internal PUMA.com Team -Business, Trading & Planning, Tech Ops, Demand Generation, and Content, Marketing Team -BU teams, Social, and Creative teams, Operations & Customer Service, Data Sciences / IT, Finance and Global CRM counterparts
External: Clevertap and Others-Branch, Insider one etc.
YOUR TALENT
Eligibility Criteria and Functional Competencies Required:
Hands-on experience working with CRM tools like Clevertap/ Branch/ Google Analytics/ Salesforce or equivalent
Immediate joining is a plus
MBA from a tier 1 college preferred
Minimum 2+yrs experience in CRM/ lifecycle marketing/ growth & retention strategies
Puma · Local Office Bangalore