Marketing Performance Analyst Senior

Responsibilities

• Strategic Analytics & Insights
• Analyze performance to identify trends and best practice across owned and paid marketing channels (web, email, organic social, paid media, conferences and events and sales enablement)
• Generate and present executive-level reporting
• Manage the Quarterly Audience and Channel Performance Report
• Develop and maintain channel analysis on key audience segments
• Create dashboards and displays for transparent and compelling data aggregation
• Validate marketing impact on key business outcomes through advanced attribution modeling
• Paid Media Operations
• Oversee SF reporting to capture ongoing paid activity, performance reporting and effectiveness and efficiency assessment
• Implement scalable processes and templates for reporting accuracy and excellence
• Drive multiple initiatives simultaneously while maintaining quality and timelines
• Strategic Go-To-Market Support
• Support data-driven, strategic planning through a strong understanding of measurable marketing objectives, measurement capabilities, audience segmentation, business needs, and marketing best practice to further enhance marketing and communications impact
• Present channel and audience findings, key takeaways and strategic recommendations to internal stakeholders and senior leadership to guide future decisions via dashboards, presentations, insights reports and case studies
• Support broad strategic planning with insights derived from market and competitive intelligence
• Innovation & Technology
• Leverage AI tools and machine learning models to enhance analysis and further automation of reporting
• Solution for improvements to integrated data visualization
• Stay ahead of emerging marketing operations technologies and methodologies

Requirements

• Bachelor's degree in Marketing, Analytics, Statistics, or related field
• 5+ years in performance in digital marketing analytics, paid media or digital marketing (mortgage industry experience a plus)
• Expertise in Excel and PowerPoint. Proficiency with vital analytics platforms (Google Analytics, Adobe Analytics, Tableau, PowerBI or similar)
• Preferred experience with marketing mix modeling, multi-touch attribution, and A/B testing
• Proven track record managing multiple, complex projects with executive visibility
• Strong analytical skills with ability to synthesize complex data into strategic narratives
• Knowledge of SEO / AEO, SEM, PPC, and digital / paid marketing best practices
• Experience in integration of AI tools (ChatGPT, Claude, CoPilot)
• Preferred experience includes platforms such as: Google Analytics, DemandBase, Salesforce, Eloqua, Data Studio or similar
• Highly organized with ability to navigate competing, fast-turn, priorities and multi-ta

Additional Information

At Freddie Mac, our mission of Making Home Possible is what motivates us, and it's at the core of everything we do. Since our charter in 1970, we have made home possible for more than 90 million families across the country. Join an organization where your work contributes to a greater purpose. Position Overview: Are you interested in a career in identifying opportunities to empower go-to-market efforts at one of the leaders in the housing market? As a Marketing Performance Analyst, Senior, you will transform data into strategic insights to optimize marketing ROI and fuel business growth. You will analyze performance metrics across paid and owned marketing channels and subsequent business impact to identify key learnings and trends and then turn into actionable recommendations for the future. Additionally, you will serve as a vital strategic collaborator for the deployment and reporting of paid media channel initiatives to ensure impact of investment. This role combines an opportunity to put your advanced analytics, strategic thinking, executive reporting and project management skills to work in a thriving, fast-paced environment in which your output is valued to inform decision making within Strategic Operations, Freddie Mac Single-Family. The position serves as a critical member of an Insights Team who provides analysis, executive reporting, case studies and strategic guidance to empower the important work that our Sellers, Servicers and partners do to Make Home Possible for families across the country. Our Impact: The Strategic Operations Insights Team leads with data-driven insights to inform decision making to optimize ROI and enhance impact of owned and paid channels associated with Single-Family go-to-market efforts. The team provides critical guidance, actionable recommendations and valued inputs into planning, deployment, refinement and reporting activities.

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