Marketing Manager, Events & Content

About the role

As our Events & Content Marketing Manager, you will own how Toro shows up in the market, in the industry, and online. You'll own Toro's full event strategy: from industry conferences to webinars to community dinners. This hybrid role will also be responsible for our content strategy: creating the written, video, and social content that fuels our demand channels, managing our organic social channels, and managing the production relationships that bring it all to life. This is a creative, high-ownership role for someone who is equally comfortable writing a customer story, staffing a booth at a conference, and filming a video testimonial with a customer in the field.

Responsibilities

• Own and execute Toro's end-to-end event marketing strategy, including trade shows, industry conferences, customer events, field marketing, and virtual/hybrid formats.
• Build and manage the annual events calendar, prioritizing high-impact opportunities aligned to pipeline and revenue goals.
• Lead all event logistics: venue sourcing, vendor management, booth design, swag, staffing, and on-site execution.
• Track and report on event performance metrics (pipeline influenced, leads generated, cost per opportunity, ROI) and use data to optimize the program.
• Own Toro's content calendar: planning and producing written content (blog posts, customer stories, case studies, podcast material) that supports demand generation and brand storytelling.
• Manage customer story content across formats: written, video, and social, working closely with customers and our production agency to capture and share stories.
• Own Toro's organic social presence - developing a consistent publishing cadence that reflects our brand voice and builds awareness in our target markets.
• Skills / Experience
• 4+ years of event marketing experience, ideally in B2B SaaS, logistics, supply chain, or a high-growth startup
• Proven track record owning events end-to-end - from strategy through post-event reporting
• Comfortable owning a social media presence and building an organic content program from the ground up.
• Strong project management skills with the ability to juggle multiple deadlines simultaneously
• Experience partnering with Sales teams to align event and content programming with pipeline goals
• Data-driven mindset: comfortable defining success metrics, pulling reports, and communicating event ROI
• Excellent communicator - written, verbal, and cross-functional
• Highly organized, detail-oriented, and calm under pressure
• Willingness to travel for on-site event execution

Benefits

Additional Information

Marketing Manager, Events & Content Location: Chicago/Remote About Toro TMS We are Toro TMS, a growth-stage startup building the modern operating system for trucking. Our mission is to deliver best-in-class, end-to-end transportation management software (TMS) for bulk commodity haulers.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at torotms? Share your experience