Senior Customer Intelligence Analyst

About the role

The Content Platform & Intelligence team builds the pipelines, tooling, and intelligence that power Roku's global Sports, Live, and VOD experiences. We ingest and enrich partner catalogs at scale, ensure rights-accurate availability, and feed core platform experiences like Search, Browse, and Recommendations. We obsess over metadata quality, reliability, and performance so viewers can seamlessly discover and watch what they love. Roku is seeking a highly analytical and commercially minded Senior Customer Intelligence Analyst to join the team. This role is ideal for a strategic thinker who is passionate about unlocking customer behavior insights and translating them into tangible business impact. You will excel at analyzing data, developing compelling narratives, identifying key opportunities and risks, and presenting clear recommendations that influence strategic decisions and shared roadmaps across the organization. While you will possess a strong technical foundation for data manipulation and analysis, your primary focus will be on delivering high-impact insights and driving business outcomes. You will also champion analytical efficiency, leveraging cutting-edge AI tools to optimize your workflow. This is a unique opportunity to shape customer strategy and contribute to Roku's growth by turning complex data into actionable, decision-ready outputs. For New York Only - The estimated annual salary for this position is between $127,500 - $170,400 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

Responsibilities

• p]:inline" data-streamdown="list-item">Partnering directly with Customer Intelligence and Retention leaders to define key business questions, translate them into analytical problems, and deliver decision-ready insights
• p]:inline" data-streamdown="list-item">Applying a strong understanding of business drivers and Roku's ecosystem to identify strategic opportunities and potential risks
• p]:inline" data-streamdown="list-item">Delivering impactful output that goes beyond dashboards, including presentations, interactive reports, and detailed commentaries that drive business action
• p]:inline" data-streamdown="list-item">Driving stakeholder alignment by clarifying objectives, assumptions, and decision points, and acting as a trusted advisor to ensure analytical outputs are consumable and directly address business needs
• p]:inline" data-streamdown="list-item">Developing and executing efficient SQL scripts to extract, transform, and analyze large datasets, and partnering with Data Engineering and Research Data Scientists to understand underlying data models and ensure data quality
• p]:inline" data-streamdown="list-item">Creating dynamic and insightful dashboards, reports, and presentations using tools such as Tableau and Looker that clearly communicate complex findings to both technical and executive audiences
• p]:inline" data-streamdown="list-item">Actively utilizing AI tools and packages such as Claude Code, Codex, and other LLM-based assistants to automate data extraction, accelerate analysis, and streamline the generation of high-quality analytical outputs
• p]:inline" data-streamdown="list-item">Understanding and leveraging outputs of advanced analytical models, causal inference studies, and segmentation built by more technical data science teams to drive business strategy
• We're excited if you have
• p]:inline" data-streamdown="list-item">3+ years of experience in a business analyst, customer analyst, or similar analytical role, with a strong track record of driving measurable business impact within a c

Benefits

Additional Information

Teamwork makes the stream work. Roku is changing how the world watches TV Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

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