General Sales Manager at BMW of Barrington

Responsibilities

• Lead from the Front
• Maintain a visible leadership presence across the showroom, desk, and digital channels.
• Set the pace for the team by working alongside managers and sales professionals to support performance and accountability.
• Model effective objection handling, deal structure, and closing practices while reinforcing BMW's reputation for performance, trust, and customer passion.
• Variable Operations Leadership
• Own the sales department's financial performance: gross profit, volume, expense control, and net contribution.
• Partner with the General Manager to establish and refine processes that drive results.
• Establish monthly, weekly, and daily objectives; track progress, identify opportunities, and execute corrective action as needed.
• Leadership of the Management Team
• Recruit, develop, and hold accountable the Desk Manager, Floor Manager, and Digital Sales Manager.
• Ensure each manager operates with full authority in their domain, and that no domain overrides another without cause.
• Reinforce a clear authority structure across digital and showroom transactions to protect customer trust and operational consistency.
• Ensure digital retailing and AI-supported tools are used effectively to support timely follow-up, lead engagement, and smooth handoffs.
• Eliminate friction between digital and showroom lanes. The customer journey must feel connected, consistent, and effortless from first click to final delivery.
• Deal Flow and Gross Management
• Review deal activity daily to understand gross performance, identify opportunities, and address profit leakage.
• Support turn-over activity and personally assist in closing deals when needed.
• Ensure F&I integration is smooth and that PVR is maximized without compromising trust.
• Team Development and Talent Pipeline
• Build a strong internal talent pipeline by identifying and developing future leaders from within the sales organization.
• Conduct regular one-on-one meetings with the management team to set expectations, provide coaching, and remove obstacles.
• Support

Additional Information

General Sales Manager | BMW of Barrington Position Overview BMW of Barrington is seeking an experienced and driven General Sales Manager to lead a high-performing sales operation in a premium BMW retail environment. This role is ideal for a hands-on sales leader who understands how to deliver strong financial results while protecting the elevated, customer-first experience expected from the BMW brand. The General Sales Manager will lead by example across the showroom, desk, and digital channels-engaging customers, coaching managers, closing deals, and setting the standard for a confident, knowledgeable, seamless, and performance-driven sales experience. This leader will oversee a management structure built around three core areas of the sales operation: The Desk: Deal structure, approvals, and gross management The Floor: Showroom operations, team development, and customer experience The Screen: Digital channels, AI-assisted engagement, connected retail, and remote deal-building The General Sales Manager will coach, develop, and hold each manager accountable while ensuring that every customer interaction reflects BMW's premium standard: precise, transparent, personal, and memorable. This is a highly visible leadership role for someone who is comfortable stepping into deals, supporting the team, resolving challenges, and creating a culture of accountability, professionalism, and continuous improvement. For the right candidate, this position offers a clear path for continued career growth. High-performing General Sales Managers have access to GM in Training opportunities and long-term advancement within our growing dealership group. Why Join Us At BMW of Barrington, you will have the opportunity to lead in a premium performance environment where customer experience, leadership excellence, and operational discipline all matter. This is more than a sales management role-it is an opportunity to shape a modern luxury retail experience, develop future leaders, and represent one of the most respected automotive brands in the world. We are looking for a leader who wants to be part of a growth-focused dealership group, work with advanced retail tools, and build a team culture rooted in accountability, professionalism, transparency, and long-term customer loyalty. What sets this opportunity apart: Lead within a BMW retail environment built around performance, innovation, and a premium ownership experience. Influence the customer journey from first digital contact through final delivery and long-term retention. Develop managers and sales professionals while building a strong internal leadership pipeline. Use modern tools, data, and digital retailing platforms to create a seamless, efficient sales process. Access long-term advancement opportunities within a growing dealership group, including GM in Training potential for proven leaders. ________________________________________

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