Sr. Digital Marketing Strategist at Andersen

Drive Digital Growth
Develop and execute strategies that increase qualified traffic, leads, and conversion rates
Optimize the full funnel, from acquisition through lead nurture and appointment setting
Identify and prioritize high-impact opportunities to improve performance
Lead Digital Strategy & Execution
Partner with IT, analytics, and agency teams to deliver best-in-class digital experiences
Align acquisition strategies with downstream conversion and lifecycle performance
Onboard affiliates to our corporate programs which includes training, outreach, and pitching new ideas and optimizations.
Own Lifecycle Marketing & Lead Nurture
Manage and optimize Salesforce Marketing Cloud (SFMC) lead nurture programs
Build, document and refine audience segmentation and customer journeys (email, SMS, triggered communications)
Improve lead engagement, reduce drop-off, and accelerate conversions
Work cross-functionally on connect multi-channel journeys into a unified experience
Leverage behavioral data and customer insights to tailor digital experiences at scale
Shape the myPROJECT Experience
Drive strategy for myPROJECT , a post-purchase tool, as a key post-lead project tracker
Identify opportunities to improve customer transparency, engagement, and conversion
Partner cross-functionally to enhance usability, increase adoption and awareness within our network of affiliates
Analyze & Optimize Performance
Optimize experiences by reviewing web, email, SMS, segmentations and myPROJECT behaviors
Track KPIs including traffic, engagement, conversion, and lead quality
Innovate & Lead Digitally
Evaluate emerging tools and technologies (AI, personalization, lead scoring)
Bring forward new ideas to enhance customer experience and performance
Share best practices and help elevate digital capabilities across the organization
What You Bring
Required
7+ years of experience in digital marketing, performance marketing, or lifecycle marketing
Strong expertise across data, analytics, user experience, lead nurture, and conversion optimization
Experience with CRM platforms (Salesforce preferred)
Strong analytical mindset and ability to translate data into action
Ability to lead cross-functional initiatives and influence stakeholders
Experience managing vendors
Preferred
Experience with Marketing Cloud
Experience with lead nurture programs and customer journey orchestration
Familiarity with A/B testing, UX optimization, and experimentation tools
Experience working with outside affiliates as a customer
Why You'll Love This Role
Work on a high-impact digital transformation initiative
Own and shape end-to-end customer journey performance
Partner across marketing, product, IT, and analytics teams
Make a measurable impact on growth, conversion, and customer experience
What Success Looks Like
Increased engagement, conversions, increased average order value and improved NPS scores
Improved lead-to-appointment conversion rates
Measurable gains from personalization and lifecycle marketing

Sr. Digital Marketing Strategist

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Company Intel

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