SEO Growth Marketer, Bonsai

About the role

Bonsai is a SaaS platform (now part of Zoom) that helps agencies and professional services run their entire business in one place. From proposals and contracts to invoicing, payments, projects, and time tracking. We reduce operational friction so small businesses can focus on meaningful work instead of admin. You'll get startup energy with Zoom backing - high ownership, fast iteration, and the chance to influence a product used by thousands of businesses worldwide. Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars. We're problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment. Our Commitment At Zoom, we believe great work happens when people feel supported and empowered. We're committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an acco

Responsibilities

• Owning the SEO, AEO, and organic growth strategy end-to-end.
• Driving measurable improvements across technical SEO, AI search visibility, on-page optimisation, content strategy, keyword targeting, and organic acquisition performance.
• Developing and executing strategies for Answer Engine Optimization (AEO), improving brand visibility and discoverability across LLM-powered surfaces.
• Executing SEO initiatives across website architecture, landing pages, content creation and optimisation, internal linking, and search visibility improvements to increase high-intent traffic and conversions.
• Monitoring and optimising website performance using SEO tools and analytics platforms, continuously improving rankings, CTR, traffic quality, and conversion rates.
• Conducting in-depth keyword research, competitive SEO analysis, and SERP/LLM landscape audits to surface high-impact opportunities and inform content and acquisition priorities.
• Building and leveraging AI-powered workflows to accelerate execution. From content briefs and page optimisation to performance reporting and audits - reducing manual overhead and increasing output velocity.
• Analysing growth and SEO performance deeply to surface insights, identify scalable acquisition opportunities, and improve CAC efficiency through organic channels.
• Partnering cross-functionally with product, content, and paid acquisition to align organic strategy with broader growth priorities. Supporting initiatives across lifecycle and conversion optimisation where relevant.

Requirements

• Bring 3-4 years of experience in growth marketing with a focus on SEO.
• Have hands-on experience with SEO strategy and execution, including technical SEO, on-page optimisation, keyword research, content optimisation, and organic growth initiatives.
• Be familiar with SEO, AEO, and analytics tools such as Google Search Console, Ahrefs, SEMrush, Screaming Frog, Mixpanel, and Amplitude.
• Analyse SEO, traffic, conversion, and funnel performance data with a strong analytical mindset.
• Demonstrate curiosity, initiative, and a willingness to learn new tools, experiment rapidly, and take ownership.
• Demonstrate curiosity, initiative, and a willingness to experiment with new tools and approaches.
• Come from SaaS or tech industry (internships or full-time roles).
• Be familiar with content marketing and AI-assisted content workflows.
• Ways of Working
• Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.

Benefits

Additional Information

What you can expect Bonsai (now part of Zoom) is hiring a Growth Marketer focused on SEO and organic acquisition to drive sustainable customer growth through search, content, and AI-powered discovery channels. This role sits at the intersection of technical SEO, content strategy, and data-driven experimentation. You'll own the end-to end organic growth engine. From keyword strategy and on-page optimisation to Answer Engine Optimization (AEO) across LLM-powered surfaces. While building scalable, AI-assisted workflows that accelerate execution. You'll join a small, fast-moving marketing team with significant ownership, working to increase high-intent traffic, improve conversion rates, and continuously expand organic acquisition efficiency.

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