Own the U.S. integrated marketing communications strategy, ensuring alignment to business priorities, commercial goals, and product adoption targets
Drive measurable impact across key performance indicators including pipeline contribution, engagement, brand awareness, and market penetration
Translate enterprise and product strategies into clear, differentiated messaging frameworks and campaign plans
Brand & Messaging Leadership
Own and evolve brand governance across the U.S. business, ensuring consistency, quality, and differentiation across all customer and stakeholder touchpoints
Define messaging architecture and enforce standards across campaigns, content, and channels
Serve as the primary authority on brand integrity and positioning within the U.S. market
Integrated Campaign Leadership
Lead the strategy and execution oversight of multi-channel campaigns that drive awareness, demand generation, and customer engagement
Ensure campaigns are insight-driven, performance-oriented, and optimized across channels
Partner with Digital, Product Marketing, and Sales to maximize campaign effectiveness and ROI
Product Launch Excellence
Support communications strategy for product launches, ensuring strong market entry, clear differentiation, and commercial readiness
Drive cross-functional alignment across Marketing, Sales, and Corporate Communications to ensure coordinated execution
Establish scalable launch frameworks and best practices
Enterprise Alignment & Influence
Partner with Corporate Communications, PR, and Investor Relations to align messaging and reinforce enterprise narratives
Influence senior stakeholders and drive alignment across functions without direct authority
Act as the primary liaison between internal teams and external agencies to ensure strategic alignment and execution excellence
Channel Strategy & Optimization
Set strategic direction for digital, events, and content channels, ensuring alignment with customer journey and business goals
Leverage performance data and analytics to continuously optimize channel effectiveness and investment decisions
Operational Excellence & Transformation
Lead marketing communications process optimization, including workflow standardization, template development, and quality improvements
Drive scalable operating models that improve speed, efficiency, and consistency as part of broader marketing transformation efforts
Agency & Vendor Leadership
Own agency relationships, including scope definition, performance management, and output quality
Ensure agencies deliver against strategic objectives, timelines, and budget expectations
Compliance & Risk Management
Ensure all communications adhere to Medical, Legal, and Regulatory (MLR) requirements
Proactively identify and mitigate compliance risks while maintaining speed and quality of execution
Requirements
Required
Bachelor's degree in Marketing, Communications, Public Relations, Life Sciences, or a related field
7+ years of experience in marketing communications within medical device , diagnostics, digital health, or pharmaceutical industries
Proven track record of owning and delivering integrated marketing communications strategies tied to business outcomes
Experience operating in highly regulated environments
Demonstrated ability to influence cross-functional stakeholders and drive alignment at senior levels
Strong strategic thinking, executive communication, and project leadership skills
Experience mana
Benefits
Health insurance
Additional Information
Career-defining. Life-changing.
At iRhythm, you'll have the opportunity to grow your skills and your career while impacting the lives of people around the world. iRhythm is shaping a future where everyone, everywhere can access the best possible cardiac health solutions. Every day, we collaborate, create, and constantly reimagine what's possible. We think big and move fast, driven by our commitment to put patients first and improve lives. We need builders like you. Curious and innovative problem solvers looking for the chance to meaningfully shape the future of cardiac health, our company, and your career
About This Role:
Role Summary
The Integrated Marketing Communications Manager owns the U.S. marketing communications strategy and performance, driving measurable impact on brand strength, market adoption, and commercial outcomes.
This role serves as the central leader for integrated marketing communications-defining strategy, aligning cross-functional stakeholders, and ensuring execution delivers against business objectives. The position operates with a high degree of autonomy and influence, partnering across Marketing, Sales, Clinical, Corporate Communications, and external agencies to deliver cohesive, high-impact programs.
The role is accountable for translating business priorities into scalable communications strategies that drive pipeline, engagement, and customer adoption in a highly regulated environment.
Irhythmtech · Remote