Senior Digital Activation Manager, EMEA

About the role

Proofpoint is a global leader in human- and agent-centric cybersecurity. We protect how people, data, and AI agents connect across email, cloud, and collaboration tools. Over 80 of the Fortune 100, 10,000 large enterprises, and millions of smaller organizations trust Proofpoint to stop threats, prevent data loss, and build resilience across their people and AI workflows. Our mission is simple: safeguard the digital world and empower people to work securely and confidently. Join us in our pursuit to defend data and protect people. How We Work: At Proofpoint you'll be part of a global team that breaks barriers to redefine cybersecurity guided by our BRAVE core values: Bold in how we dream and innovate Responsive to feedback, challenges and opportunities Accountable for results and best in class outcomes Visionary in future focused problem-solving Exceptional in execution and impact Corporate Overview In today's cyber threat landscape, protection starts with people. At Proofpoint, that simple truth fuels our passion for protecting users, the data they create, and the systems they rely on from a uniquely people-centric perspective. And we're just as passionate about finding the right people to help us in that mission. When you join Proofpoint, you're helping to: - Build and enhance our proven security platform - Blend innovation and speed in a constantly evolving cloud environment - Analyze new threats and offer deep insight through data-driven intel - Collaborate with customers to help solve their toughest security challenges We are singularly devoted to helping our customers protect their greatest assets and biggest security risk: their people. That's why we're a leader in next-generation cybersecurity-and why more than half of the Fortune 100 trust us as a security partner. Own EMEA digital activation across executive social channels, paid LinkedIn campaigns, and ABM-targeted programmes to drive credibility, engagement, and pipeline contribution across priority markets. This role connects executive thought leadership with customer proof and campaign content, delivering measurable impact through precision digital programmes . Location: India ( working UK hours, approximately 2:00 PM to 10:00 PM IST) Life at Proofpoint as a Senior Digital Activation Manager, EMEA Executive advocacy and social activation: Manage social media presence for approximately 10 senior leaders across EMEA: content calendars, ghostwriting, approvals, posting, and engagement activity. Run structured executive thought leadership programmes including messaging alignment, review workflows, and amplification coordination. Paid and ABM digital campaigns: Run paid LinkedIn campaigns, including thought leader ads and ABM-targeted paid boosts, aligned to regional launch windows and priority account lists. Deliver one-to-few activation support for must-win accounts. Campaign content amplification: Amplify campaign content across executive and paid channels. Connect executive social content with customer proof points, ensuring award wins and case studies feed into leader posts and digital programmes . AI-enabled content creation: Use AI tools to accelerate content drafting, repurposing, localisation , and performance optimisation while maintaining editorial quality, accuracy, and brand voice. Event social activation: Plan and deliver pre, during, and post social programmes for EMEA events and campaigns across brand and executive channels. Capture and publish content from events (short videos, quotes, photos, takeaways) with fast turnaround. Agency coordination: Manage agency support for executive content and social activation with clear scopes, budgets, and reporting. Impact reporting: Track outputs and outcomes including engagement, reach, share of voice, event influence, and contribution to meetings and pipeline influence where measurable. What you bring 6 to 8+ years in B2B marketing, digital marketing, social media activation, or integrated programmes in enterprise technology. Proven capability running paid LinkedIn campaigns, thought leader ads, and ABM-targeted digital programmes . Strong editorial discipline across long-form and short-form content formats, with experience ghostwriting for senior executives. Confident working with senior executives, with high judgement on messaging, tone, and governance. AI fluency for content creation workflows and optimisation . Experience managing agency relationships end to end. Highly organised operator who can run multiple workstreams without creating complexity. Why Proofpoint Protecting people is at the heart of our award-winning lineup of cybersecurity solutions, and the people who work here are the key to our success. We're a customer-focused and driven-to-win organization with leading-edge products-and many exciting reasons to join our team. We believe in hiring the best the brightest and cultivating a culture of collaboration and appreciation. We are a diverse, mu