Investment Marketing Specialist
External
Efinancialcareers · London, UKFull-timeOn-siteToday
A/B TestingComplianceCRMEmail MarketingLeadershipMarketing Automation
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Responsibilities
- Own and optimise the marketing automation platform (Marketo preferred)
- Manage digital campaign delivery including email marketing, segmentation, A/B testing, and reporting
- Support and optimise website governance and CMS management (WordPress preferred)
- Drive optimisation across email, SEO/SEM, paid media, analytics, and social channels
- Lead integration across martech systems including CRM, analytics, and customer data platforms
- Work closely with international marketing teams to improve platform usage, campaign execution, and digital effectiveness
- Manage and develop offshore digital support resources over time
- Support data management, platform optimisation, and marketing performance initiatives
- Ensure compliance with data privacy and governance standards
- Candidate Profile
- 7+ years' experience in marketing automation, digital marketing operations, or martech
- Strong knowledge of platforms such as Marketo, WordPress, CRM systems, and analytics tools
- Experience with campaign optimisation, reporting, marketing data integrations, and digital performance analysis
- Commercially minded with a proactive, solutions-oriented approach
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