Temporary Marketing Grad Assistant

About the role

JOB SUMMARY: Northeastern University Athletics is seeking a highly motivated and detail-oriented individual to serve as a Marketing & Promotions Assistant within the Athletics Marketing office in Boston, MA. This role will work closely with the Assistant Athletic Director of Game Day Marketing & Innovation and will play an integral part in supporting the planning, development, and execution of marketing initiatives for a Division I athletics program. The assistant will contribute to enhancing the overall fan experience, increasing game attendance, and strengthening engagement across campus and within the surrounding community. RESPONSIBILITIES INCLUDE: - Assist in the development and execution of comprehensive marketing plans for assigned sports, including game day promotions, fan engagement strategies, and in-game entertainment elements. - Support all aspects of game day operations, including scripting, production coordination, and execution of promotional elements to ensure a high-quality, engaging fan experience. - Lead and manage all efforts related to the department's student rewards app, including content updates, promotional campaigns, and performance tracking. - Coordinate and execute giveaway initiatives, including inventory management, distribution logistics, and on-site activation. - Schedule, train, and supervise game day interns to ensure efficient operations and a positive work environment. - Oversee the coordination and appearances of the mascot team, including scheduling, communication, and performance expectations. - Assist with campus and community outreach initiatives designed to increase brand awareness and drive attendance at athletic events. - Collaborate with internal departments and external partners to support promotional efforts and special events. - Provide general administrative and operational support to the Athletics Marketing office as needed.