Sr. Manager, Copywriting

About the role

We are looking for a Sr. Manager, Copywriting to lead the copywriting discipline within Roku's Brand & Creative Studio. This role sits at the intersection of brand, creative, marketing, and advertising - responsible not only for crafting and evolving Roku's brand voice, but for driving idea-led, strategically grounded creative work across the business. This is a hands-on creative leader who understands agency-style creative development - from brief intake and insight generation through concepting, iteration, and execution. You'll partner closely with art directors, designers, and creative directors to develop multiple on-brief concepts that ladder up to a clear creative north star, ensuring all work is both strategically sound and creatively compelling and present work to our internal marketing partners. The ideal candidate is both a strong conceptual thinker and a team leader - someone who can zoom out to define the big idea and zoom in to craft the words that bring it to life. They are comfortable navigating ambiguity, aligning stakeholders, and championing great creative work through collaboration, clarity, and craft. The estimated annual base salary for this position is between $135,000 and $150,000 with additional equity. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographic location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off. This position will be based in either Austin, TX or Santa Monica, CA and will be in office Monday - Thursday with the option to work from home on Friday.