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SVP Marketing

External
Auto1 logoAuto1 · Berlin, Germany
Full-timeOn-site6d ago
LeadershipMoveStakeholder Management
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Responsibilities

  • Lead and scale an international marketing organization of ~150 FTE across multiple markets and senior leadership layers
  • Own and optimize a yearly marketing budget of €200M+ with direct accountability for growth, marketing efficiency, customer acquisition economics, and measurable business impact
  • Drive an integrated marketing strategy across brand and performance marketing, balancing long-term brand equity with commercial activation and revenue growth
  • Build a high-performance organization focused on accountability, operational excellence, talent development, and execution quality
  • Establish AI, automation, experimentation, and data as core enablers of marketing effectiveness and scalable decision-making
  • Partner closely with Product, Tech, Finance, and Sales leadership and report directly to the Group CEO

Requirements

  • Proven experience leading large-scale international marketing organizations with significant budget responsibility (€200M+)
  • Strong track record of delivering measurable commercial outcomes in high-growth, performance-oriented environments
  • Deep expertise across both brand and performance marketing, with the ability to connect strategic positioning with acquisition efficiency and revenue impact
  • Highly analytical and commercially driven mindset with strong understanding of modern marketing technology, data infrastructure, AI-enabled workflows, and experimentation frameworks
  • Experienced leader of senior management teams with strong operational rigor and execution focus
  • Excellent stakeholder management and communication skills at executive level
  • Business-fluent English, written and spoken
  • How we work
  • Customers First. We obsess over customer needs and build for real, measurable value.
  • Own It. We take responsibility, act early, and move without waiting for perfect conditions.
  • Focus on Results. Speed and impact beat polish. Strong execution beats perfection.
  • Team Up. We share openly, build trust, and hold each other to a high standard.
  • Think Big. We challenge the status quo and pursue goals that change how cars are bought and sold in Europe.
  • Stay Curious. We question assumptions and use curiosity as a strategic tool.
  • Improve Constantly. We treat feedback as fuel and turn insight into action.

Benefits

Equity / stock options

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