Director, Events Creative Program Management

About the role

Salesforce's Global Brand Marketing (GBM) team creates world-class creative experiences for the world's most iconic B2B events - Dreamforce, Connections, TrailblazerDX, Tableau Conference, and Agentforce World Tours. Our Events & Experiences Creative team is the engine behind every piece of creative that comes to life across these programs: from the first brief to the final pixel on a Keynote stage. We're looking for a Director, Events Creative Program Management to be the strategic and operational force multiplier behind this work. You aren't just managing timelines - you are the engine driving execution excellence across one of the most ambitious creative portfolios in enterprise marketing. This is a high-visibility, Director-level role for a leader who thrives at the intersection of creative strategy and operational rigor. You'll manage a team of Senior and Program Managers, own the Brand Experience creative review process end-to-end, drive a unified quarterly planning motion across GBM, and set the standard for what great program management looks like - calm under pressure, deeply collaborative, and always two steps ahead.

Responsibilities

• Creative Program Leadership
• Own end-to-end creative program management for the full proprietary and third-party events portfolio: Dreamforce, Connections, TrailblazerDX, Tableau Conference, and Agentforce World Tours
• Serve as primary creative PM lead for the Strategic Events portfolio - overseeing Demand Generation through onsite execution
• Oversee end-to-end portfolio lifecycle, ensuring complex dependencies across creative, digital, environmental, and production workstreams are seamlessly integrated
• Define and operationalize the events creative system with Creative Directors - including look and feel standards, templates, guidelines, and cross-functional training
• Executive Partnership & Governance
• Serve as a trusted advisor to EVP/SVP-level stakeholders, providing data-driven insights to influence strategic decision-making and creative milestone visibility
• Curate and drive the Brand Experience (BxP) review agenda - prioritizing Tier 1 creative (environmental renders, keynote presentations, event signage) for executive sign-off
• Drive high-cadence review forums and "Deep Dive" sessions to unblock creative bottlenecks, accelerate decision velocity, and ensure business-critical milestones are met
• Navigate high-pressure, executive-level decision making with composure while simultaneously leading technical conversations with production vendors to ensure design intent is delivered
• Team Leadership & Talent Development
• Recruit, mentor, and elevate a world-class team of Senior PMs and PMs across Events & Experiences (DemGen, Digital, and World Tours pods)
• Build multi-level career development tracks for Creative PMs with skill-mapping tailored to the events and experiences discipline
• Manage the full contingent workforce lifecycle - surge hiring, onboarding, and ramp - to scale coverage in response to portfolio growth
• Operational Transformation & AI-Forward Ways of Working
• Design and deploy a standardized PM toolkit and resource-allocation model - enabling the team to absorb increased event scope without proportional headcount growth
• Stand up a GBM PM Center of Excellence: formalize the Global Brand Marketing PM Handbook, defining KPIs and standardized success metrics for every event tier
• Lead an AI-First Ways of Working initiative - identifying and deploying AI tools that reduce administrative lift and free the team to focus on high-impact creative strategy
• Lead tooling modernization, evaluating and implementing dedicated PM platforms (e.g., Wrike, Airtable) to drive 20%+ reduction in administrative overhead
• Cross-Functional Integration
• Implement a unified quarterly creative planning motion across GBM to drive earlier alignment, smarter prioritization, and reduced last-minute pivots
• Establish a formal integration bridge with Creative Operations to eliminate redundant workflows and synchronize resourcing
• Lead continuous improvement of creative event processes based on internal and external feedback and indust

Additional Information

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Program & Project Management Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

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