Director, Brand Marketing

Responsibilities

• Lead the development of integrated brand campaigns that drive awareness, fandom, and business objectives including ticket sales and partnership support
• Oversee seasonal planning, campaign calendars, and go-to-market strategies in partnership with ticketing, digital, and communications teams
• Manage brand strategy, including maintaining brand standards and ensuring consistency across campaigns, partnerships, content, merchandise, and fan experiences.
• Led end-to-end merchandise strategy and capsule collection development, overseeing concept creation, creative direction, and go-to-market execution to drive fan engagement, and revenue growth
• Own grassroots marketing programs including Pub Partners and College Ambassadors; provide marketing support and thought leadership for community, youth and Foundation program.
• Collaborate cross-functionally to translate club priorities into compelling storytelling and fan-first experiences, including the club App and Storyteller platform
• Guide brand research, insights, and measurement to inform strategy and optimize impact
• Lead, mentor, and develop marketing coordinator

Requirements

• 8-10+ years of brand marketing experience, with leadership experience in sports, entertainment, lifestyle, or consumer brands preferred
• Proven ability to develop and lead brand strategy, integrated campaigns, and storytelling across channels
• Experience managing and mentoring teams, fostering collaboration, accountability, and growth
• Strong organizational and project management skills, able to manage multiple priorities in a fast-paced environment
• Excellent communication and presentation skills, with the ability to articulate brand vision and strategy clearly
• People management experience and an interest in developing talent
• Strong creative instincts with experience briefing, managing, and evaluating internal teams and external agencies
• Expertise in leading cross-functional initiatives and influencing stakeholders at all levels of an organization
• Data-informed and a growth mindset with the ability to translate insights into actionable brand strategies
• Deep understanding of fan behavior, culture, and community-building, ideally within professional sports
• Passion for soccer and alignment with FC Cincinnati's values
• Why You'll Love FCC:
• Generous paid time off and holiday time
• Option for one work from home day per week (by department and schedule)
• Medical, Dental, Vision, Life Insurance, 401k plan with company match
• Short-Term & Long-Term Disability Insurance
• Maternity & Paternity Leave and Family Building Benefit
• Employee Assistance Program and free subscription to the Calm App
• Discount off merchandise in the FCC team store
• Community volunteer opportunities
• Professional development and Frequent team building opportunities
• Employee recognition programs and referral programs
• Opportunity for complimentary staff tickets to home FC Cincinnati matches
• About FCC
• Learn More!
• TQL Stadium: learn more
• Mercy Health Training Center: learn more
• MLS NextPro: learn more
• FC Cincinnati is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other char

Benefits

Additional Information

Job Title: Director, Brand Marketing Department: Integrated Marketing & Communications (IMC) Reports to: VP, Integrated Marketing Job Summary The Director of Brand Marketing at FC Cincinnati leads the strategy and execution of the club's brand, ensuring a consistent, compelling identity across fan touchpoints. This role drives integrated marketing, storytelling, and campaigns that build fandom, fuel revenue, and strengthen FC Cincinnati's connection to the region.

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