A critical member of the Athleta Marketing Leadership Team, the Senior Director of Partnerships leads wholistic partnership strategies, relationships and implementation for the brand. You will be charged with authoring a partnership strategy, taking into consideration athlete partners, brand partners, collaborators and influencers to grow brand awareness, credibility, and emotional connections among our customers. You will drive the strategic framework, deployment and scaling of our brand partnerships through key initiatives and milestones. You will advance Athleta's mission, priorities and growth strategies through this lens, leading the team positioned to support these responsibilities and reporting to the Head of Marketing.
Responsibilities
Build a holistic brand partnership strategy inclusive of key partners, athletes, collaborators and influencers to drive overall brand mission and vision.
Conduct regular market scans to identify new business development opportunities and partnerships to support Athleta's future growth/vision, with concerted focus on building a pipeline.
Evaluate, structure and execute potential partnerships and business development prospects; build business cases for recommended opportunities that drive brand awareness, provide access to new customer acquisition opportunities and accelerate current capabilities around community and experience.
Oversee all aspects of existing and future brand partnerships including planning, negotiating/overseeing contracts and contract renewals, ongoing relationship building and management.
Manage operational implementation of all facets of the partnership/sponsorship, including securing creative/program assets, developing schedules and deadlines, leading and influencing cross-functional teams required for execution, etc.
Provide end-to-end account management of subset of key partnership opportunities as well as collaboration with cross-functional leaders where partnership opportunities intersect
Create processes by leveraging data, insights and measurement tools to measure the success of individual partnerships and the partnership program, tracking towards Athleta's long range plan
Create more frequent executive-level partnership marketing metrics (i.e. "dashboard") updates.
Collaborate with key cross functional partners to drive, inform and communicate seasonal plans to ensure partnerships are integrated into the greater business and brand plans.
Requirements
Able to influence using a broad range of styles to drive desired result, especially with cross-functional business partners who are not direct line reports
Ability to work in the details without losing sight of the big picture and understand the importance of reflecting Athleta's mission and values into new and existing opportunities
Highly strategic approach to selecting and executing partnerships
Excellent interpersonal and people leadership skills; strong executive presence
Demonstrated ability to deliver results through coaching, innovation and accountability
Knowledge of and enthusiasm for the Fashion/Sports/Fitness industries
12-15 + years of brand partnership experience, with a proven track record of identifying and executing mutually beneficial partnerships
Ability to travel
Agile, proactive, can work in fast-paced environment and able to prioritize effectively
Strong verbal and written communication and presentation skills
Outstanding collaboration and project management skills, including demonstrated track record in managing complex projects across functional lines and through creative problem-solving
Inspirational leader of small and scrappy teams
Experience in budget planning and management
Benefits at Athleta
Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
One of the most competitive Paid Time Off plans in the industry.
Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.
Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.
Employee stock purchase plan.
Medical, dental, vision and life insurance.
See more of the benefits we offer.
For eligible employees
Gap Inc. is an equal-opportunity employer and is committed t
Additional Information
About Athleta
For the past 25 years, we've committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It's what we do best, and we're on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences.
We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we're strong, but together we're unstoppable.
Gap · San Francisco, CA