Customer Marketing Manager

About the role

About Time Doctor Time Doctor is a workforce analytics platform that gives leaders AI-powered, actionable insights into how work actually happens. By turning activity and productivity data into practical intelligence, Time Doctor helps organizations make smarter decisions, support employee well-being, and lead with trust, not control, across remote, hybrid, and in-office teams. 🌍 100% remote and async-first - work from anywhere 🚀 Mission-driven company shaping the future of work 💪 Strong product-market fit with tens of thousands of users (and growing) 🤝 Collaborative, humble, high-performing team 🌴 Competitive pay + 30+ days of paid time off The Role We're looking for a Customer Marketing Manager to own the post-sale marketing function at Time Doctor . This is a solo ownership role - you'll be the dedicated person responsible for ensuring our existing customers are engaged, successful, expanding, and advocating for Time Doctor in the market. This isn't a campaign execution role. You'll be developing strategy and running programs that directly impact retention, expansion, and customer-led growth. You'll work closely with Customer Success, Product, and the broader Marketing team to turn customer relationships into business outcomes. Who we are looking for We are NOT looking for ❌ Marketers who only send newsletters and call it customer marketing - you need to own retention and expansion outcomes ❌ People who wait for CS to flag problems - you use data to identify expansion opportunities and support retention efforts proactively ❌ Generalists who have never owned a post-sale marketing motion end-to-end We ARE looking for ✅ A commercially minded marketer who connects customer programs to retention, NRR, and expansion revenue ✅ Someone who has built and run customer lifecycle and advocacy programs in a B2B SaaS environment ✅ A strong writer who creates customer communications that actually get read and acted on ✅ Someone who uses data to segment customers, identify risk, and personalize outreach at scale ✅ Someone curious about AI and already using it to work smarter Requirements What you will own Customer Lifecycle & Retention Own post-sale marketing programs that drive engagement, product adoption, and retention across the customer base Develop lifecycle campaigns tied to key customer milestones - onboarding, feature adoption, renewal windows, and expansion triggers Use customer data and product usage signals to segment the base and deliver relevant, timely communications Partner with Customer Success to identify at-risk accounts and support proactive retention efforts through targeted campaigns Use product usage and engagement data to monitor customer health signals and trigger appropriate marketing responses in coordination with CS Expansion & Upsell Marketing Build and execute campaigns that drive expansion revenue - upsell, cross-sell, and seat growth within existing accounts Collaborate with Product Marketing to ensure customers understand the value of new features and product updates Develop messaging that helps CS teams position upsell conversations more effectively TD Academy Own and develop TD Academy, Time Doctor 's customer education platform. Build course content, manage the learning roadmap in alignment with product releases, design lifecycle triggers tied to enrollment and completion, and measure Academy's influence on adoption, expansion, and retention outcomes. Customer Advocacy & Social Proof Build and manage Time Doctor 's customer advocacy program - identifying champions, nurturing relationships, and activating them as references, reviewers, and case study participants Own the pipeline of customer stories, testimonials, and case studies in partnership with Content and PMM Drive reviews on G2, Capterra, and other key review platforms to strengthen Time Doctor 's market presence Voice of Customer & Insights Design and run customer feedback programs (surveys, NPS, interviews) to surface insights that inform marketing strategy, product priorities, and messaging Synthesize customer feedback into actionable recommendations for Marketing, Product, and CS leadership Maintain a pulse on customer sentiment, identifying trends before they become retention problems Cross-Functional Collaboration Partner with Customer Success as the primary marketing counterpart for post-sale programs Work with Product and Product Marketing to incorporate upcoming launches and feature updates into customer-facing campaigns Collaborate with Demand Generation on expansion and win-back programs that involve the existing customer base Support Partner Marketing on customer-facing joint initiatives where relevant Your Experience 3+ years of experience in customer marketing, lifecycle marketing, or a customer-focused B2B SaaS marketing role Proven experience building and running customer advocacy, retention, or expansion programs - not just contributing to them Strong understanding of customer journey mappi