Senior Director, Brand Voice Identity

About the role

David Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Led today by their son Evan, David Yurman creates timeless, yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and cable - the brand's artistic signature. David Yurman collections are available at retail stores throughout the United States, Canada, Hong Kong and France and at locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers. Our Values At David Yurman, creativity, innovation and impeccable craftsmanship are at the core of everything we do. Fueled by the energy of our hometown, New York City, artistic passion informs each and every jewelry design. The Yurman family's guiding vision continually defines and redefines what it means to be the preeminent American luxury jewelry brand. We are committed to responsible business and social practices and to the protection and advancement of human rights. We believe in partnering with others who share these values and understand their importance. Job Description Senior Director, Brand Voice Identity The Senior Director, Brand Voice/Identity is the owner and guardian of David Yurman's verbal brand identity. This role defines how the brand speaks, how it tells stories, how tone flexes across audiences and channels, and how language ladders into every expression of the business. This person will build, evolve, and enforce the brand's voice architecture across all major verticals, including e-commerce, social, retail stores, events, CRM, PR, clienteling, special projects, men's jewelry, high jewelry, icons, gifting, heritage, craftsmanship, and seasonal campaigns. The Senior Director, Brand Voice/Identity must be both a sophisticated luxury storyteller and a rigorous brand voice leader. They must know how to create desire through language, how to protect consistency at scale, and how to hold a team accountable to elevated standards of writing, editing, execution, and brand judgment. This is not only a copy leadership role. It is a verbal identity role. The mandate is to ensure that every written expression of David Yurman feels distinct, elevated, precise, commercially clear, and unmistakably connected to the brand. Verbal Brand Identity Ownership Own and evolve the David Yurman verbal brand identity across all 360 touchpoints. Define the brand's voice architecture, including voice principles, tone ranges, voice standards, messaging hierarchy, product storytelling frameworks, channel rules, and approved language systems. Establish how the David Yurman voice flexes by vertical while remaining consistent at the brand level. Build clear language systems for e-commerce, social, stores, events, CRM, clienteling, PR, special projects, men's jewelry, high jewelry, icons, gifting, heritage, and craftsmanship. Ensure the brand voice is distinctive, ownable, and specific to David Yurman, not generic to the luxury category. Translate brand strategy, campaign concepts, customer insights, and product priorities into clear verbal direction for the team and cross-functional partners. Partner with Creative leadership to define the narrative expression of major campaigns, launches, and brand moments. Identify where the voice is becoming inconsistent, overly promotional, too generic, too editorial, or commercially unclear, and correct it with clear guidance. Maintain a centralized verbal identity system, including guidelines, examples, banned phrases, approved terminology, product language, naming principles, and channel-specific tone guidance. Storytelling and Voice Architecture Build storytelling frameworks for hero products, icons, men's jewelry, high jewelry, gifting, seasonal launches, craftsmanship, materials, design inspiration, and brand heritage. Define the role of language within each brand vertical, from emotional world-building to product education to conversion. Create messaging hierarchies that clarify what each story must communicate at the brand, collection, product, and channel level. Develop tone systems that guide how the brand should speak across different customer mindsets, platforms, and business objectives. Partner with Merchandising, Design, Product Development, and Marketing to ensure product storytelling is accurate, elevated, and commercially relevant. Translate product attributes into language that creates desire without over-explaining. Ensure high jewelry language feels rare, precise, and exceptional. Ensure men's jewelry language feels confident, modern, direct, and elevated. Ensure store and clienteling language supports selling conversations while maintaining brand integrity. Ensure event and special project language builds atmosphere, exclusivity, and emotional connection. Voice Leadership and S