Customer Experience (CX) Engagement Manager

Responsibilities

• Campaign Design: Create usage-driven email and in-app campaigns to increase feature awareness and platform adoption
• Journey Mapping: Develop and maintain comprehensive customer journey maps to optimize key touchpoints
• Data Analysis: Analyze product usage and campaign engagement metrics to deliver targeted, relevant user communications
• Cross-Functional Collaboration: Partner with Customer Success, Product, and Marketing to build user-centric workflows and advocate for product adoption
• Performance Tracking: Establish and monitor KPIs to measure the success of digital programs and engagement initiatives
• Continuous Innovation: Stay aligned with industry trends and technology to continuously iterate and improve digital programs

Requirements

• 6+ years of experience in Customer Experience or Customer Marketing, OR equivalent professional experience
• Bachelor's degree in Business, Communication, Marketing, or a related field (or equivalent practical experience)
• Experience with Gainsight, Salesforce, Zendesk, WalkMe, and Workday preferred
• Data-driven and outcome oriented, with strong analytical skills and the ability to interpret data to generate actionable insights
• Proven experience in customer journey mapping and scaled (1:many) digital engagement
• Strong analytical skills with the ability to translate data into actionable insights
• Proficiency with digital engagement tools and platforms; SaaS industry experience is highly valued
• Strong communication, collaboration, and stakeholder relationship-building skills
• Travel Requirements & Working Conditions
• Ability to travel up to 25%
• Reliable internet access for any period of time working remotely, as we embrace flexible work arrangements
• How You'll Be Rewarded
• ✅ Salary range in the US: $93,000.00 - $149,000.00 ✅ A discretionary bonus typically paid annually
• ✅ Restricted Stock Units granted at time of hire
• ✅ 401(k) match and comprehensive employee benefits package
• The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.
• Why Join Workiva
• Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic.
• Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com .
• Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.
• Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.
• #LI-JW1

Benefits

Additional Information

Are you passionate about shaping the ultimate user experience? As our CX Engagement Manager, you will be the chief architect of how users interact with the Workiva at scale. In this high-impact role, you won't just map touch points, you will actively design and launch the digital programs, email campaigns, and in-app experiences that turn users into Workiva Champions. If you are a data-driven strategist who thrives at the intersection of marketing, product, and customer experience, this role offers the autonomy to innovate and directly drive customer value realization globally.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at workiva? Share your experience