Marketing Analytics & Optimization Specialist

About the role

We're looking for a Marketing Analytics & Optimization Specialist to help drive the next phase of growth for ZODL and the Zodl wallet. This role sits at the intersection of analytics, experimentation, content, and growth. You'll work closely with our Marketing Director and Comms Lead to understand what drives attention, engagement, conversion, retention, and long-term adoption across our marketing and ecosystem efforts. You will help build the analytical foundation behind our marketing organization. You will identify patterns, measure performance, improve efficiency, and help us make smarter decisions across content, campaigns, user acquisition, and growth initiatives. You will help us understand what resonates, which initiatives drive results, and how we should optimize every aspect of our marketing to increase Zodl adoption and overall ecosystem engagement. This role is ideal for someone who combines strong analytical thinking with creative marketing instincts. You should be comfortable moving between analytics, experimentation, and creative collaboration across the broader marketing function. Why This Role Matters Marketing decisions are often driven by instinct, assumptions, trends, and vanity metrics. We want to build something more rigorous. To grow Zodl adoption, we need to understand what leads to meaningful conversions. You'll help us measure performance, identify opportunities, improve efficiency, and guide decision-making through data rather than assumptions. You will help us treat marketing like a science: form hypotheses, test, measure, and iterate. But numbers alone are not enough. The goal of this role is not simply to report metrics, but to deeply understand how positioning, messaging, content, design, product perception, and user psychology influence growth and adoption. You will be a foundational pillar of our new marketing team. Your work will help us: Refine marketing strategy using analytics and experimentation Improve the effectiveness and efficiency of the marketing organization Improve user acquisition, retention, and conversion Identify new growth opportunities and optimization paths Build scalable growth and reporting systems Prioritize channels that matter Build a marketing organization rooted in evidence, not guesswork

Responsibilities

• Analyze performance across channels
• Track performance across socials, websites, App Store listings, campaigns, and other channels
• Build dashboards and reporting systems that show what's working in real time
• Connect marketing activity to user growth
• Identify which visuals, narratives, formats, and messaging produce the strongest engagement and downstream conversions, not just engagement
• Link marketing engagement to Zodl downloads, signups, monthly active users, and other product performance metrics
• Identify bottlenecks and friction points
• Use pattern recognition to identify what consistently resonates and help us replicate it
• AI systems + workflow optimization
• Help identify, implement, and optimize AI tools and automation systems across the marketing organization
• Build workflows that improve efficiency, scalability, reporting, research, knowledge management, and visibility across the team
• Explore how AI can improve marketing operations, experimentation, content workflows, and decision-making
• Content, creation, collaboration, and experimentation
• Contribute to content creation across marketing channels when needed, including social posts, articles, clips, and other lightweight marketing assets
• Collaborate closely with the marketing team on brainstorming, creative direction, launches, announcements, and campaign strategy
• Work with the Content & Comms Lead to test narratives, formats, audiences, distribution strategies, and engagement tactics
• Think critically about how content, analytics, psychology, and distribution interact to drive growth
• Drive data-informed decisions
• Recommend what we should do more of, iterate on, or stop doing entirely
• Surface high-leverage opportunities based on trends, performance, and experimentation
• Quantify impact and provide clear rationale for prioritization
• Develop hypotheses and design experiments to validate them
• Build a culture of iteration and data-driven learning
• SEO + discoverability optimization
• Improve visibility and conversion across platforms such as App Store, Google Search, social platforms, and other discovery surfaces
• Optimize titles, descriptions, keywords, metadata, landing pages, and content structures for discoverability and performance
• Identify search trends an

Benefits

Additional Information

Location: Remote Reports to: Marketing Director Compensation: $100k-140k About Zodl Our mission at Zcash Open Development Lab (ZODL) is to put shielded ZEC into the hands of billions of people, and to that end, we created and launched Zodl, a Zcash-powered mobile wallet built for private payments. Along with other independent Zcash teams and developers, our team also supports Zcash through protocol development.

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