Build/maintain/strengthen relationship with key on trade accounts and distributor
Put consumer/s at the heart in every execution
Drive listing and availability of Bacardi Martini products in the on trade
Develop and Execute visibility strategy of our brands in the on trade
Implement agreed IAP (Integrated Activity Plan) including channel strategy
Manage Partnership contracts
Generate volume through pouring contracts
Execute brand promotions/activations
Event management - planning, execution and evaluation
A&P management
Conceptualization and execution of experiential activations, partnerships, and on-trade programs aligned with brand strategy
Ensure strong alignment between brand ambition and commercial execution.
Monitoring and Collection of sales information or market data such as BRAND OFF-TAKE, PRICE SURVEYS, COMPETITIVE ACTIVITIES and CONSUMER INSIGHTS.
Develop and implement sales strategies and business plans to achieve targets, including pricing, promotions, and distribution strategies within the Distributors & modern trade channel.
Responsible for working closely with key customers to drive performance KPIs
Ability to Perform Business Reviews and Assess Market Needs
Learn, mentor and motivate the Distributors modern trade sales team to achieve sales targets and objectives
Requirements
Strong people skills and ability to communicate at different organization levels
Strong communication skills both written and verbal and excellent stakeholder management skills
Analytical Skills and Strategic Mindset
Ability to analyze numbers (Sales Volume, Pricing, Value Chain and etc)
Excellent ability to interpret the marketing vision and drive value adding insights and budget management experience
Good and effective communication and negotiation skills, leadership who is proactive and a good team player.
Ability to promote cross functional effectiveness. Decision making oriented & able to quickly react to changing environment.
Bachelor's Degree in Business Administration, Marketing or any other related field
Experience in Modern Trade in FMCG or Alcohol, Tobacco industry >5-7 years
Experience in distributor development or distributor management is an advantage
Computer literacy (Power point and Excel)
Able to perform well under pressure with strong desire to achieve sale target
LEADERSHIP AGILITY
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
Belonging: You have a strong capacity to create a culture of 'Belonging', where people feel appreciated for who they are, what they do, and who they can become
Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
Results Agility : You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
Mental Agility : You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you're presented with
Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
Benefits
Vision insurance
Additional Information
ABOUT YOU
As a Trade Marketing Manager, you will own responsibility for the development, execution and performance of all programs designed to increase presence and ultimate take-away and being responsible for management and monitoring of Trade Marketing Investments and initiatives execution. You would also be responsible for contribution to the Company's goals and objectives and improve market share, customer satisfaction and productivity performance by establishing channel strategies and implementing the associated plans.
YOUR OPPORTUNITY
Trade Marketing Manager at Bacardi work in tight collaboration with their Country Leadership Teams and play a critical role in taking our great portfolio of brands to the next level. They do this by crafting brilliant strategies based on astute consumer insights and crisp execution at commercial level.
Bacardi · Manila, Philippines