Senior Analyst, Advanced Analytics

About the role

Horizon Media , founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service . Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge , Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging. At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow. Job Summary The main responsibility of the Senior Analyst, Advanced Analytics is to apply sophisticated modeling and other advanced analytic techniques to help guide our clients' media spending plans and make their investments more efficien t. Advanced analytic techniques may include, but are not limited to, Marketing Mix Modeling (MMM), Mu l ti-Touch Attribution (MTA), and media budget optimizations . In addition to the technical aspects required , it will involve cultivating and maintaining effective working relationships with a variety of parties, which includes the clients, internal stakeholders , 3rd-party vendors, external clients and operational areas within Horizon. We are looking for someone who is intellectually curious , with the drive and experience to identify , frame and solve business problems. They must be a critical thinker who can provide creative strategic solutions and who can follow-through with flawless execution. Critical to the role is the ability to provide thought leadership that can drive our capabilities through analytic innovations. The ideal candidate will be a clear and persuasive communicator who thrives in a highly collaborative team environment and has the ability to guide solutions for ever-evolving real-time problem sets. Above all, the Senior Analyst in Advanced Analytics must be highly driven with an exceptional work ethic, determination to overcome complex challenges, and must have a desire to have huge impact on the business.

Responsibilities

• 70% - Execution, Development , and E nhancement of a nalytic capabilities :
• Build statistical model s and analyses in order to provide insights into media planning and buying for our clients .
• Constantly look for ways to improve the usage of Horizon's existing data and analytics infrastructure.
• Work with stakeholders to improve current analytic processes, and develop new capabilities that set us apart in the marketplace.
• Use automation and technology to increase efficiency and to provide the infrastructure to scale.
• 30% - Cultivating and maintaining effective working relationships - internally and externally :
• Establish and maintain excellent working relationship with key functional areas, as well as HMI Analytics and other stakeholders throughout Horizon .
• Act as a liaison between the client, a nalytics team, d ata team, and internal b rand and a ctivation teams .
• Extensive brand team and client interaction and day-to-day management.

Requirements

• Ability to generate clear, concise and comprehensive analyses that tell the story behind the data
• An analytical mindset with the ability to communicate findings to others
• Excellent problem solving skills and determination to work an issue through to its satisfying conclusion is a must
• Detail oriented with a commitment to follow through
• An independent worker with strong time management and organization skills
• A strong team player, willing to roll up your sleeves and collaborate with others
• A problem solver with the ability to develop creative solutions
• Experience in fast-paced environment, possessing the ability to work on multiple projects simultaneously
• Preferred Skills & Experience
• Bachelor's degree required plus 1-2 years of industry experience; Master's degree preferred
• Exposure to large data sets ("big data") and analysis thereof required
• Experience in the Advanced Analytics realm ; media or marketing field strongly preferred
• Advanced statistical modeling experience ( e.g. regression modeling/predictive modeling/inferential statistics) preferred
• Strong data manipulation/visualization skills (Excel, SQL) required ; Tableau /Power BI strongly preferred
• Specific marketing response modeling expertise such as MMM or MTA strongly preferred
• Hands on p rogramming/scripting experience (R, Python) preferred
• Strong verbal communication skills, extremely well-organized
• Certificate

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