Lifecycle Marketing Contractor (Acquisition + Retention) - North America

About the role

Overview We're looking for a Lifecycle Marketing Contractor to own and optimize the full customer journey for our Shopify-based e-commerce business, from paid acquisition through retention and re-engagement. This engagement sits at the intersection of performance marketing, CRM, and lifecycle strategy, with a focus on driving efficient growth and increasing customer lifetime value within the Shopify ecosystem. This is a hands-on, execution-heavy contract role for someone who can move quickly, build and ship flows independently, and turn data into action without heavy oversight. Key Responsibilities Acquisition Strategy & Performance Marketing Own and optimize paid acquisition strategy across key channels Manage and execute campaigns within: Meta Ads Manager (primary focus) Google Ads Manager (including Performance Max and Shopping campaigns) Build and test conversion-focused funnels tied to Shopify product and collection pages Coordinate with Shopify product feeds, dynamic product ads, and catalog setup Analyze campaign performance and optimize toward: CPA / CAC efficiency Conversion rate (PDP, cart, checkout) Customer quality (LTV, AOV, repeat rate) Partner with internal teams on landing pages, product pages, and offers - including Shopify theme edits, app-based landing builders (e.g., Shogun, Replo), and on-site messaging Identify opportunities to scale high-performing products, audiences, and channels Retention & Lifecycle Marketing Own lifecycle strategy across email and SMS channels for the Shopify store Build, manage, and optimize flows in: Klaviyo (required) - including deep integration with Shopify customer, order, and product events Develop and refine core e-commerce lifecycle flows, including: Welcome / browse-abandon onboarding Abandoned cart / abandoned checkout Post-purchase (thank-you, cross-sell, review request) Replenishment / subscription reorder reminders Winback / lapsed-customer re-engagement VIP / loyalty tier flows Build segmentation strategies using Shopify + Klaviyo data: Purchase behavior, RFM, product affinity Cohort and lifecycle stage Geographic, channel, and acquisition-source signals Continuously test messaging, creative, send time, and channel mix to improve retention, repeat purchase rate, and CLTV Analytics & Optimization Monitor and report on performance across the full funnel: acquisition → conversion → retention Pull and interpret data from Shopify Analytics, Klaviyo, GA4, and ad platforms Identify drop-offs and friction points across product, cart, and checkout Translate data into prioritized experiments (creative, offers, flow logic, segmentation) Improve attribution clarity across paid and owned channels Requirements 3-6+ years of experience in lifecycle, growth, or performance marketing for e-commerce brands Direct, hands-on experience operating Shopify (or Shopify Plus) stores - comfortable navigating the admin, working with collections, discounts, customer segments, and basic theme/checkout settings Strong hands-on experience with: Meta Ads Manager (including catalog/DPA setup) Google Ads Manager (Search, Shopping, PMax) Klaviyo email + SMS, deeply integrated with Shopify Proven track record managing both acquisition campaigns and retention/lifecycle programs for DTC e-commerce brands Experience building segmentation strategies and automated flows that drive measurable CLTV gains Strong analytical mindset - comfortable working with cohort data, attribution nuance, and funnel diagnostics Self-directed and able to operate as an embedded contractor: scoping work, prioritizing, and shipping Nice to Have Experience with subscription apps on Shopify (Recharge, Skio, Stay, Loop) Experience with SMS platforms beyond Klaviyo (Postscript, Attentive) Familiarity with reviews/UGC tools (Yotpo, Okendo, Junip), loyalty (Smile, LoyaltyLion), and CRO tools (Triple Whale, Northbeam, Polar Analytics) Experience with A/B testing frameworks and post-iOS attribution approaches Light Liquid / HTML / Shopify theme comfort Experience scaling DTC brands through key inflection points ($1M → $10M+ ARR) What Success Looks Like Improved acquisition efficiency (lower blended CAC, higher quality customers) Increased conversion rates across PDP, cart, and checkout Stronger retention and re-engagement metrics (repeat rate, 60/90-day revenue per customer) A clear, documented segmentation strategy enabling personalized lifecycle marketing Measurable improvements in CLTV, AOV, and Klaviyo-attributed revenue share Engagement Details Type: Independent contractor (1099 / corp-to-corp) Duration: Initial 3-6 month engagement with potential to extend Location: Fully remote; EST preferred The duties and responsibilities described here are not a comprehensive list and the scope of the job may change as necessitated by business demands. Anatta Design reserves the right to revise the job description as circumstances warrant. This is a contract position, the pay range is $60 - $75 USD per hour. The h