Translate product innovation and associated messaging into structured and repeatable sales plays that are operationalized by the field
Translate marketing led customer profiles and use cases into customer outcomes and differentiation that technical and no technical sellers can activate in their accounts
Package plays for the field execution including messaging frameworks, discovery questions, competitive landmines, and enablement assets and deliver it to the field
Act as the feedback loop from the sales organization informing the ongoing development of new sales plays and use cases
Prioritize plays based on product strategy, market opportunity and Field feedback
Competitive Takeout Sales Play Design
Build and maintain competitive takeout sales plays (displacement, win-back) and run external market-facing campaigns as aligned to the takeout sales play
Partner with Competitive Intelligence and product marketing teams to build core assets for the Field to execute the sales plays
Design and run targeted enablement sessions (e.g. for a specific target competitor, oftentimes in smaller geo-based groups) as requested by the Field
Contiguously refine plays based on field feedback and win/loss analysis
Field Activation & Enablement
Partner with Global Field Enablement to operationalize plays into field-ready assets
Ensure Field understands:
When to use each play
How to position product value effectively
How to compete and win in priority competitive takeout scenarios
Support Product Marketing and Sales leadership in embedding plays into pipeline reviews and account planning
Cross-Functional GTM Alignment
Work with key Product Marketing Leaders by Product Areas to align plays with roadmap and product launches
Partner with Global Demand Generation to ensure campaign alignment with PMM-defined narratives
Collaborate with Marketing Operations and Sales Operations to define segmentation and targeting inputs
Act as PMM bridge to Field for continuous feedback loop on messaging effectiveness
Requirements
8+ years of experience in sales enablement, field facing role, product marketing
Strong experience in working with field to design programs, execute enablement and operationalize scale
Deep understanding of B2B SaaS sales cycles and field execution dynamics.
Ability to translate abstract strategy into actionable sales behaviors and customer outcomes
Strong cross-functional influence skills and ability to build partnership with key stakeholders.
Why Cisco?
We are Cisco, and our power starts with you.
Message to applicants applying to work in the U.S. and/or Canada:
Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, t
Benefits
Remote work options
Additional Information
The application window is expected to close on: 06/30/2026 Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received .
This role can be performed remote within the United States
Meet the Team
The Field Acceleration team is the field activation arm of Product Marketing that works on efforts that shape the behavior of our Field and the broader GTM functions at large. The team works closely with other GTM organizations such as Field Enablement and Renewal Sales, in addition to core Sales organizations. This role will be reporting to the Senior Director of Field Acceleration Product Marketing.
Cisco · San Jose, CA