Additional Information
Patterson isn't just a place to work, it's a partner that cares about your success.
One of the distinguishing marks of our company is the talented people who embrace the people-first, always advancing, and results-driven culture. Professional growth abounds in this motivating environment. We value the diverse talents and experiences our employees bring to Patterson and believe that they build a stronger and successful organization.
Job Summary
As a Marketing Manager for the animal health private label division, you will be responsible for launching new products in the animal health space and continuing to grow existing product lines in the companion animal and equine veterinary space. The Marketing Manager develops strategic plans to meet our company's goals, to build brand awareness, grow product sales, and aid the sales team to drive product placement in the animal health industry. The Marketing Manager will also collaborate with the animal health portfolio managers to find new products to bring to market, research market potential, and understand potential pain points and challenges within the industry.
Essential Functions
To perform this job successfully, an employee must be able to perform each essential function satisfactorily, with or without reasonable accommodation. To request a reasonable accommodation, notify Human Resources or the manager who oversees the position.
Plan, develop (including copywrite) and execute annual and quarterly marketing plans to promote the assigned segment/category
Work closely with the Director of Private Label to identify targeted product growth opportunities
Develop relevant messaging and promotion offers to engage these target segments to purchase
Develop customer-facing tools and marketing material to enable the field-based sales organization to close deals and deliver profitable growth
Assist with process improvement projects to streamline current approaches
Understand target customer pain points and what is valued through voice of customer research
Stay current on market trends, best practices and the competitive landscape, adapting strategies to changing business conditions
Attend external networking/ learning events to ensure awareness of marketing advancements
Attend trade shows, buying shows, and sales meetings to work the booth or present to the teams
Perform other Marketing Manager duties as assigned
Job Qualifications
Required Qualifications
Bachelor's Degree in Marketing, Communications or related field
At least 5 years of Marketing/Communications experience required
Proven ability to work with sales representatives and an understanding of the customer sales cycle
Knowledge of the animal health space, preferably in the companion animal and equine space
Understanding of the veterinary channel
Proven ability to develop and execute a strategic marketing plan
Experience meeting project deadlines and achieving KPI goals while delivering positive ROI
Appreciation for and understanding of various marketing technologies e.g. marketing automation
Strong communication skills, both verbal and written
Confident, outgoing, detail-oriented self-starter
Curious with a drive to achieve results and develop /sharpen marketing skills
Team player who can function independently and thrives in team collaboration
Ability to prioritize multiple deadlines
Ability to adapt quickly to shifting priorities
Excellent organization and project management skills
Ability to utilize Excel spreadsheets
Ability to read through large amounts of data to find trends, opportunities, pain points, etc.
Ability to create presentations and present to large groups of people
Working Conditions
Physical Demands
Operating a computer or other office devices for the majority of the workday
May occasionally need to move packages up to 10 pounds such as office supplies or equipment
Must be able to communicate with others in person, over the phone, and in writing
Must be able to understand and effectively exchange accurate information with others such as coworkers, customers and vendors
Must be able to read and interpret various electronic and written documents
Environmental Factors
This position is in an office environment in which team members occupy desks in assigned areas or at meeting/collaboration spaces within the building. The building's primary work areas consist of desks, chairs, computers and other office equipment and devices for professional services.
Travel
This position will have required travel up to 35 - 40% of the time (off-site meetings, shows, and customer events).
Patterson Companies · Remote