Sales Officer

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Be the First to Apply Job Description Sales OfficerThe incumbent would be responsible for the primary & secondary sales for the territory. The deliverables of this role is to increase the sales with the retailers/wholesalers by handling the distributors. Continuous exploration and implementation of strategy for building opportunities & developing team to drive daily POB target. Drive primary and secondary sales targets for the assigned region to ensure sustainable business growth. - Plan and track monthly primary and secondary sales, aligned with market potential, schemes, and stock norms. - Manage and strengthen the distributor network, including appointment of new distributors where required, in line with company guidelines. - Handle and develop the field sales team, ensuring productivity, discipline, and capability building. - Ensure optimal fill rates across general trade, wholesale and beauty outlets. - Validate distributor and retailer claims accurately and coordinate timely processing as per company policy. - Maintain all statutory, sales, and distributor-related records in line with audit and compliance requirements. - Ensure timely recovery and clearance of company outstanding from distributors and key accounts. - Manage distributor exits/closures, ensuring complete settlement of stocks, claims, and outstanding balances. - Drive strong in-store execution, ensuring visibility, hygiene, tester availability (where applicable), and planogram adherence. - Prepare journey plans for TSO/TSIs and ensure strict adherence to beat plans and market working norms. - Ensure adequate stock availability and visibility of all SKUs at distributor points. - Ensure effective communication and execution of all promotions, schemes, and launches at distributor and store level. - Secure paid or non-paid secondary displays at high-visibility locations to enhance brand presence. - Support product width and depth expansion by onboarding and servicing local and independent retailers. - Coordinate with CFA / depot teams to ensure timely replenishment and smooth supply flow to distributors and direct accounts. - Monitor and ensure adequate stock norms with distributors and retailers to avoid stock-outs and over-stocking. Bachelor of Arts (BA)

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