Implement the added values assigned to key brand market combinations from the Digital Negotiations with key vendors such as Google and Facebook.
Drive and implement the test & learn agenda accordingly to the Media objectives set at the beginning of each year, aligned to Global vision and Latam´s MKT Director business objectives. Iterate and learn from those hypothesis and tests.
Co-Lead with Latam Media Manager and Head the Connections Planning process for key brand market combinations.
Implement full funnel audience strategy and update, optimize and capture learnings across LATAM.
Co-Lead with local marketing teams and local pLeon monthly media flows update
Spike Media innovation in their assigned brands, making sure we are taking full advantage of the vendors possibilities and the brand´s needs (sponsorships, special actions on TV) working cross-functionally with other areas such as Marketing, Trade, Comex, Analytics and insights, among others.
Close work with Insights, Analytics and other data sources (Brand Lifts, MMM´s) for the creation of insights from data gathering for their assigned brands.
Create quarterly performance reports of their key brand market combinations to present actions that can improve campaign´s performance to Marketing Directors.
Qualifications and skills
Essential
Bachelor´s Degree in Marketing, Publicidade, Engineering, Economics or related fields.
10 years of experience in marketing or media in FMCG industry or agencies environment.
Advaced level of english and spanish.
Located in Buenos Aires, Argentina.
Job Posting End Date
2026-06-14
Equal Opportunities
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
Adjustment or Accommodations Request
Note to candidates
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.
Benefits
Health insuranceVision insurance
Additional Information
Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
The Media Manager - South Cone (Argentina & Chile) Co-leads with the marketing team of the brand market combinations assigned, with strategic inputs, campaign implementations, digital transformation and measuring campaign performance.
Gsknch · San Fernando