Director of Social Media and Video Storytelling - NonProfit

Requirements

• A storyteller who sees social media as a platform for impact, not just promotion.
• A collaborative leader who empowers others while maintaining high standards.
• A creative innovator who stays ahead of digital and platform trends.

Benefits

Additional Information

AHRC New York City is seeking a Director of Social Media and Video Storytelling. The Director role goes beyond traditional social media management - it is a storytelling leadership position responsible for shaping how AHRC NYC communicates its mission, impact, and community across platforms through compelling, human-centered narratives. The Director will oversee AHRC NYC's core social channels while also providing strategic coordination, guidance, and alignment across a broader ecosystem of affiliated and program-level accounts. This Director will serve as both a content visionary and operational leader , ensuring consistency, quality, and measurable impact across all digital storytelling efforts. Compensation Package: $120,000 per year plus avery generous and comprehensive Benefit package. See additional Benefit information below. Location : 10038 in Manhattan ESSENTIAL RESPONSIBILITIES Strategic Leadership Develop and execute a comprehensive social media and video storytelling strategy aligned with AHRC NYC's mission, brand, and communications goals. Set the vision for how social platforms and video content can drive awareness, engagement, advocacy, and fundraising. Establish standards, governance, and best practices across AHRC NYC's network of social media accounts. Content & Storytelling Lead the creation of compelling, inclusive, and mission-driven content, with a strong emphasis on video storytelling. Identify and elevate authentic stories from the AHRC NYC community, ensuring dignity, respect, and impact. Capture content on-site at AHRC NYC locations, including video, interviews, and photography. Oversee editorial planning, content calendars, and multimedia production. Video Strategy & Production Direct short- and long-form video initiatives across platforms (e.g., Instagram, TikTok, YouTube, LinkedIn). Partner with internal teams and external vendors to produce high-quality video content. Ensure video storytelling reflects best practices in accessibility and engagement. Social Media Operations & Coordination Manage AHRC NYC's primary social media channels. Provide coordination, guidance, and strategic direction to other AHRC-affiliated accounts to ensure alignment and brand consistency. Monitor trends, platform changes, and emerging opportunities. Analytics & Performance Define KPIs and track performance across all social media and video initiatives. Use data and insights to continuously refine strategies and improve outcomes. Report on impact and growth to leadership. Team & Cross-Functional Collaboration Collaborate closely with teams and departments across AHRC NYC. Manage freelancers and/or agency partners as needed. Serve as a key advisor on digital storytelling across the organization. Regularly visit AHRC NYC programs, sites, and facilities across New York City to capture content and develop authentic stories directly from the community. 7+ years of experience in social media, digital content, or storytelling roles. Experience in nonprofit, advocacy, or mission-driven organizations highly desired, and familiarity with disability services or related fields particularly valuable. Proven success developing and executing social media strategies for complex organizations or brands. Strong expertise in video storytelling, including concept development and production oversight. Demonstrated ability to balance strategic thinking with hands-on execution. Excellent writing, editing, and storytelling skills. Strong understanding of social media analytics and performance measurement. Willingness and ability to travel regularly to sites across New York City to capture content. Commitment to accessibility, equity, and respectful representation.

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