Assistant Manager, Marketing Communications

About the role

Headquartered and listed in Singapore in 2021, CapitaLand Investment Limited (CLI) is a leading global real asset manager with a strong Asia foothold. As at 5 November 2025, CLI had S$120 billion of funds under management. CLI holds stakes in eight listed real estate investment trusts and a suite of private real asset vehicles that invest in demographics, disruption and digitalisation-theme strategies. Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres and private credit. Job Description Manage brand equity - Analyse market research findings on brand awareness and association - Support the development of brand guidelines according to overall brand image - Conduct training to internal stakeholders on brand guidelines - Maintain the performance of organisation's website and digital and social media platforms and their adherence to brand guidelines - Perform analyses of reputation risk to determine business impact to organisation Develop marketing strategies - Analyse market research findings to support the development of marketing strategies and plans - Conduct market profiling to identify potential market segments - Perform data analyses on the performance of marketing channels - Analyse website traffic, e-commerce data, and digital and social media platforms to identify marketing opportunities - Gather data to generate commercial insights to support the development of marketing plans Manage marketing campaigns and events - Design marketing content for traditional, digital and social media campaigns according to design concepts and ideas - Develop editorial content, design layout and printing specifications of collaterals - Execute production and distribution of marketing collaterals and paraphernalia - Execute marketing campaigns and media-related activities and events - Execute measures to enhance customer experience across traditional, digital and social media platforms and customer touch points - Analyse performance of marketing campaigns and achievement of key performance indicators to identify areas of improvement - Collaborate with vendors and creative agencies on project requirements Manage marketing communications and public relations - Analyse media and market data to identify appropriate media options and key target audience for communication - Coordinate customer engagement efforts via digital and social media platforms - Develop press releases and media kits for distribution to targeted media partners - Coordinate and collate responses for media queries - Monitor social media platforms on user opinions and follow up with appropriate actions Manage reporting - Prepare marketing reports for tracking and analyses - Categorise contact databases according to target market segments - Report budget utilisation and spending

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