Web Content Writer (UK Hours)

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Job Summary The Website Writer will produce high-quality, SEO-informed web copy that clearly communicates what MRI Software does, why it matters, and why buyers should choose it. This role is responsible for executing and contributing to a website and digital content strategy that aligns with MRI's brand voice and resonates with target audiences across global markets. Sitting within the content function, this role focuses on producing compelling web copy across MRI's global digital presence, ensuring every page is clear, purposeful, and optimised to engage and convert the right buyers. Working closely with cross-functional teams including Marketing, Design, Product, and Digital, you will ensure web content is aligned to business goals, campaign priorities, and the broader brand and messaging framework. You will bring a sharp eye for clarity, a strong understanding of B2B digital marketing, and the ability to manage multiple projects simultaneously in a fast-paced, global environment. Success in this role will be measured by the quality and consistency of web copy output, SEO performance, content engagement metrics, and the effectiveness of digital content in supporting pipeline and demand generation objectives. Please note that this role requires working UK business hours (Monday to Friday, 09:00 - 17:30 BST/GMT) to support the global team. We understand the need to provide a flexible working environment partnered with team collaboration and socialisation. Therefore, we operate a hybrid working model with 3 days of working from home per week. This role is based in the Johannesburg office. Duties/Responsibilities Website & Digital Content 1. Website Copy Execute on and contribute to a comprehensive website content strategy that aligns with MRI's brand voice and resonates with target audiences across global markets Write and edit high-quality web copy for product pages, solution pages, landing pages, and campaign pages, ensuring all content is clear, compelling, and aligned to messaging frameworks Craft headlines, subheadings, body copy, feature descriptions, and calls to action that succinctly communicate product value and drive the right buyer actions Ensure all website copy reflects MRI's brand voice and tone guidelines and maintains a consistent standard of quality across all pages and sections Manage updates to existing web copy as products, messaging, or campaign priorities evolve, keeping the site current and accurate at all times Partner with the Digital and Web team to ensure copy integrates effectively with page design, UX, and user journey optimisation 2. SEO & Content Performance Align all web copy with SEO strategy to increase organic traffic and improve search engine rankings across target keywords and topics Apply SEO best practices including keyword integration, metadata writing, heading structure, and internal linking to maximise discoverability Use tools such as Ahrefs or equivalent to inform keyword strategy, identify content gaps, and monitor search performance Monitor and analyse content performance using Google Analytics and other available data sources to inform future content decisions and optimisation priorities Continuously test and refine web copy based on performance data, user behaviour insights, and evolving SEO best practices Stay current on industry trends, algorithm changes, and digital content best practices to ensure MRI's web presence remains competitive and effective 3. Digital Channel Content Write and edit content for a range of digital channels beyond the core website, including blog posts, email marketing copy, social media content, and digital campaign assets Support the development of landing page copy and digital content for demand generation campaigns in collaboration with the Campaigns team Contribute to email marketing initiatives, writing clear and engaging copy aligned to audience segmentation and campaign objectives Ensure all digital content is consistent with brand guidelines and maintains a cohesive brand voice across every channel and touchpoint 4. Web Personalisation & UX Support web personalisation initiatives using platforms such as Webeo or equivalent, contributing copy tailored to specific audience segments, industries, or geographies Develop a strong understanding of web UX principles and buyer journey optimisation, ensuring copy supports intuitive navigation and clear conversion pathways Partner with the Digital team to identify opportunities to improve the web experience through better copy, clearer messaging, or more effective calls to action Contribute to A/B testing and copy experimentation initiatives, applying learnings to continuously improve web content performance Collaboration & Execution 5. Cross-Functional Collaboration Collaborate with cross-functional teams including Marketing, Design, Product, and Digital to ensure web content is aligned with business goals, campaign priorities, and product messaging Work cl