Senior Performance Marketing Manager - Paid Social

About the role

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing - and we are excited to help digitally transform their operations at scale. Working at Samsara means you'll help define the future of physical operations and be on a team that's shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you'll have the autonomy and support to make an impact as we build for the long term. We're looking for a strategic, results-driven Senior Performance Marketing Manager to lead our paid social efforts across Mexico and Canada, driving customer acquisition and business growth through high-impact social and video channels. This role will own the end-to-end strategy and execution of paid social campaigns with a focus on building full-funnel programs, rigorous experimentation, and delivering measurable impact on pipeline and revenue. You'll play a key role in scaling our campaigns across Meta (Facebook & Instagram), LinkedIn, YouTube, CTV, and emerging channels like Reddit - while exploring new platforms that open up growth opportunities in these markets. The right candidate is both strategic and hands-on, analytical, and excited to uncover growth opportunities while continuously improving cost-per-acquisition (CPA) and return on ad spend (ROAS) across multiple platforms. This is a high-impact role critical to achieving our growth goals in two distinct, fast-evolving markets, and an ideal opportunity for someone who thrives in data-driven environments, loves problem solving, and is motivated by owning outcomes from start to finish. This role is open to candidates based in the United States. You should apply if: You want to impact the industries that run our world: Your efforts will result in real-world impact, such as helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely. You are obsessively curious: You love digging into competitors, markets, and buyer behavior, not just to report what's happening, but to find the insight others miss and turn it into an unfair advantage. You think like a seller: You don't just produce research for research's sake. You build narratives, playbooks, tactics, and internal/external-facing assets that sellers actually use day-to-day. You measure your success by whether the field wins more because of your work. You are the architect of your own career: If you put in the work, this role won't be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper-growth environment. You want to be with the best: At Samsara, we win together, celebrate together, and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best. In this role, you will: Develop and execute a data-driven customer acquisition and expansion strategy across Meta (Facebook & Instagram), LinkedIn, YouTube, CTV, Reddit, and other emerging paid social channels. Experiment with newer and emerging platforms to uncover growth frontiers relevant to Mexican and Canadian audiences. Adapt and localize global paid social strategies for Mexico and Canada, ensuring cultural relevance, regional market dynamics, appropriate language localization, and alignment with local buyer behavior. Own end-to-end campaign strategy and execution - from audience targeting and creative briefing to ad trafficking, performance analysis, and optimization. Use A/B testing and experimentation to continuously improve ad creative, audience targeting, bidding strategies, and messaging across platforms. Leverage performance data to inform creative direction, audience segmentation, campaign structure, and bidding approaches that drive efficiency and results. Analyze and present campaign performance, implementing recommendations to identify new growth opportunities and improve outcomes. Partner with Sales, Marketing Ops, Demand Generation, Field Marketing, Customer Marketing, Brand Marketing, and the broader Americas Marketing team to build integrated campaigns that achieve regional growth goals. Champion, role model, and embed Samsara's cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset