Director, Performance Marketing, Media & Measurement

About the role

Sandisk is looking for a strategic leader to own the full spectrum of performance marketing and media planning for Sandisk. This is a pivotal role that will shape how we engage customers across every touchpoint, from digital channels to traditional media. You will lead a team responsible for driving measurable growth while building a strong brand presence through smart, data-driven media investments. This position will have several direct reports and requires a strong team leader who can operate as a player-coach, guiding and mentoring while rolling up your sleeves when needed. Reporting to the Global Head of Web, eCommerce and Performance Marketing, you will partner deeply across the Marketing functions global and regional teams and other teams across the company. ESSENTIAL DUTIES AND RESPONSIBILITIES: Develop and execute a comprehensive performance marketing strategy across all channels including Google, Meta, marketplaces, email, affiliates, DSPs, and emerging platforms. Develop advanced marketing mix modeling (MMM) frameworks to measure channel effectiveness, optimize media allocation, and inform data-driven investment decisions across global markets. Collaborating with other teams in Global and Regional marketing to oversee and guide media planning and buying for both digital and offline channels. Partner closely with content, ecommerce, and analytics teams to ensure campaigns are aligned with business objectives optimized for performance and drive learnings into future activity. Manage budgets and allocate spend effectively to maximize ROI while balancing short-term performance with long-term brand growth. Build and mentor a high-performing team that thrives on innovation, collaboration, and accountability. Act as a player-coach by providing hands-on support when needed while empowering your team to excel. Stay ahead of industry trends and bring fresh ideas to test and scale new opportunities. Establish strong relationships with media partners, agencies, and technology vendors to ensure best-in-class execution. REQUIRED: Bachelor degree in Marketing, Business or related field. Proven global experience leading performance marketing and media planning across a wide range of channels both digital and traditional. Strong working understanding of building MMM's to refine and optimize marketing media mix. Deep understanding of paid search paid social, programmatic, affiliate marketing, and marketplace advertising. Strong background in offline media buying as well as OTT and connected TV. Exceptional analytical skills with the ability to interpret data and translate insights into actionable strategies. Experience managing large budgets and delivering measurable results. Comfortable operating in a fast-paced environment and adapting to changing priorities. Personal Competencies: A collaborative leader who can inspire teams and work cross-functionally with senior stakeholders. Strong communication skills with the ability to collaborate, influence, and motivate teams at all levels across the company. Big picture thinker, with experience communicating with, and presenting to, an executive level audience. Can multi-task and perform under pressure and willingness to roll-up sleeves and do the work alongside the team as required for flawless execution. Ability to develop strong relationships with multiple departments in a large, matrixed organization. Strong reporting and analytics skills with ability to synthesize complex data points into simple, business-focused recommendations. Data-driven in your decision making, and when you don't have data, you identify other means of insights Solid business acumen; sound business-sense and judgment. Skill in navigating ambiguity and ability to help teams navigate to move forward. Comfortable with change management and process reinvention. Bias for action. Sandisk is committed to providing equal opportunities to all applicants and employees and will not discriminate against any applicant or employee based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person's gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person's assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the " Know Your Rights: Workplace Discri

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