Business Development Representative

About the role

MRO is The Single Source for Smarter Data™ -driving a new era of clinical data intelligence where data is connected, structured, and transformed into actionable insights. The result: confident decisions, operational precision, accelerated research, and most importantly, better patient care. This innovative model for clinical data management is built for speed and scale, combining connectivity, deep clinical expertise, and advanced automation to turn a fragmented healthcare ecosystem into a connected pathway where every data point delivers impact. The outcome is a faster, smarter, more secure platform for managing enterprise clinical data that drives better outcomes and creates revenue-generating opportunities for our client partners while enhancing security, compliance, and clinical integrity. With 24 years of trusted solutions partnerships, and a portfolio of brands including Q-Centrix , MRO knows that a stronger healthcare ecosystem begins with smarter data, leading to data-driven decisions and better performance. Our team of experts is key to our success, and we are proud to have been named a Top Workplace USA for five years in a row. Job Summary: The Business Development Representative supports MRO's Curation and Revenue Integrity lines of business by primarily driving proactive outbound prospecting to generate qualified pipeline . This role focuses on engaging current client partners and net-new prospects through high-volume calling, targeted outreach, and use of available prospecting tools and data sources. While supporting inbound and marketing-driven follow-up as a secondary channel, the Business Development Representative is responsible for independently identifying , qualifying, and advancing opportunities. The BDR plays a key role in expanding existing relationships and building new ones while ensuring consistent, high-quality market engagement. Essential Functions: Drive pipeline development primarily through proactive outbound calling, with significantly less reliance on marketing-generated leads; leverage available prospecting tools and data sources to independently identify and engage target accounts. Execute outbound prospecting activities (calls, emails, social media outreach) to identify and qualify Partial Health Systems to add new service lines and expand our current footprint within MROs Curation market. Identify, prioritize, and engage target accounts aligned to MRO's Revenue Integrity client partner persona to expand service line adoption and market footprint. Respond to and follow up on inbound leads as a secondary channel, ensuring timely and professional engagement. Conduct initial discovery conversations to understand prospect needs, challenges, and readiness. Qualify leads based on established criteria and schedule meetings for sales representatives as appropriate. Maintain accurate and up-to-date records of activities, contacts, and outcomes in the CRM and Marketing system. Support targeted campaigns and initiatives by executing outbound outreach against defined account lists. Collaborate closely with the BDR team lead, Sales, Marketing, and Operations teams to ensure alignment and effective handoff of qualified opportunities. Track outreach performance with a focus on call activity, conversion rates, and pipeline contribution. Ensure all outreach complies with internal policies, client restrictions, and applicable regulatory requirements. Participate in training, coaching, and team meetings to continuously improve skills and performance. Required Skills/Abilities: Bachelor's degree or equivalent work experience preferred. 2-4 years of experience in business development, sales development, or healthcare experience is a plus. Effective written and verbal communication skills with a professional, consultative approach. Comfortable with high-volume outreach and managing multiple priorities. Experience using CRM and Marketing systems (e.g: Salesforce, HubSpot, ZoomInfo) and standard productivity tools. Proven hunting skills with the ability to proactively identify, pursue, and engage new provider prospects through consistent outbound outreach and strategic prospecting. Strong project management, organizational skills and attention to detail. Ability to work independently while also collaborating effectively within a team environment. Demonstrated ability to consistently meet or exceed monthly activity and performance targets. Key Competencies Prospecting and lead qualification Relationship building Time management and prioritization Data accuracy and reporting Collaboration and adaptability Success Measures Consistent achievement of outreach and activity goals Quality and conversion of qualified leads to the sales pipeline Accuracy and completeness of CRM documentation Adherence to compliance and outreach guidelines Positive collaboration and support of team objectives Supervisory Responsibilities: None Work Environment/Physical Demands: Cont