Consumer Engagement & Activation

About the role

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can't wait, let's shape it together! British American Tobacco Sweden has an exciting opportunity for a Marketing Deployment Executive - Entertainment in Malmö We're looking for a new colleague to join our ambitious and dynamic Marketing Deployment team in Malmö, managing the Entertainment and Events channel. You'll be part of the deploying team in the entertainment space through impactful partnerships, creating unforgettable experiences, enabling sales and deploying with excellence activities focused on building our brand's presence where products are consumed on-site, like bars, nightclubs, restaurants, festivals and owned events. This is an unique opportunity to translate brand plans into breakthrough marketing experiences across Sweden, enabling a higher connection to our brands. You will deliver the right initiatives to attract, convert and retain consumers, within the Entertainment channel, ensuring consistent and high-quality deployment across all touchpoints This role is responsible for ongoing activation projects, collaborating with creative and execution partner agencies, cross-functional teams, while managing budget allocation, performance monitoring, and KPI reporting. BAT Sweden is a leading multi-category consumer goods business with a purpose to create A Better Tomorrow™ with a vision to Build a Smokeless world - one where smokers have migrated from cigarettes to smokeless alternatives. This transformation is driven by global brands like VELO, Lundgrens and VUSE, which play a key role in providing reduced-risk alternatives to traditional cigarettes. In a highly regulated and competitive environment, building strong partner relations is crucial, which is why we are looking for an entrepreneur and outspoken colleague to join our Entertainment team. In return, you should expect excellent career and personal development opportunities as well as an inclusive and fun working environment. Your key responsibilities will include: Own marketing activity deployment plans within Entertainment aligned to brand plans and cycle objectives. Track performance and report results and insights into marketing drumbeats and post implementation reviews. Lead hands-on deployment of marketing activations across brands and projects within the channel scope. Brief, manage and challenge creative, media, production and deployment agencies to ensure timely, high-quality and cost-efficient execution. Own projects budget management, spend tracking, financial reporting and invoice control. Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS or Sustainability standards and procedures. What are we looking for? 2+ years of experience in marketing deployment, activation, digital marketing, trade marketing or a similar role. Proven experience operating in a multi-brand and/or multi-category environment; FMCG experience strongly preferred. Demonstrated hands-on experience deploying marketing plans across physical consumer touchpoints. Strong understanding of key marketing principles: consumer needs, consumer behaviours and journeys and activation channels & touchpoints. Strong understanding of consumer journeys and activation mechanics. Strong project management skills and ability to maintain focus on several projects at the same time and effective planning/prioritization skills. Experience briefing, managing and challenging agencies (creative, media, production, deployment). Clear execution mindset, with a strong focus on delivery quality, consistency and results. Resilience and adaptability, with an ability to work in a fast-paced highly regulated environment. Full professional proficiency in English; Swedish is an advantage. What we offer you? We offer a market leading annual performance bonus Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement - it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here. You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills We prioritise continuous improvement within a transformative environment, preparing for ongoing changes WHY JOIN BAT? In BAT Sweden we strive to create a smokeless reality on a day-to-day basis. If you wonder ho