Cereal Marketing Lead

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Job Description: Solid experience in cereal marketing is mandatory. What would be your key responsibilities? Brand Strategy Development -Collect and analyze market and consumer dynamics, brand diagnostic data to define the strategic opportunity for the brand, and recommend brand strategy and plans accordingly -Collect and analyze market and consumer dynamics, brand diagnostic data to define strategy, and plans for portfolio expansion -Connect with cross-functional teams to support the creation of an integrated business plan that is supported by ongoing performance analysis and regular brand reviews. Brand Innovation Strategy -Work with global & local teams to define the innovation strategy and develop and deliver a 5-year innovation pipeline -Create, develop, and deploy effective initiatives to accelerate the penetration growth -Post tracking analysis to timely fine-tune the current plan and feed to future innovation to fuel penetration growth Brand Communication & Media Strategy -Work with global & local teams to define brand proposition and communication strategy; -Translate Brand Compass into brand campaigns and activities to consistently build the brand creatively, and continuously build distinctive brand assets and penetration growth; What are we looking for? -Minimum 8 years of marketing experience, ideally in MNC FMCG companies -Bachelor's degree, ideally in marketing -Knowledge of the Chinese market (media, trade, consumer, etc.) or very strong evidence of high learning agility -Fluent in English and Mandarin, both written and oral What can you expect from Mars? Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose-driven company, where we're striving to build the world we want tomorrow, today. A strong focus on learning and development support from day one, including access to our in-house Mars University. An industry-competitive salary and benefits package, including a company bonus.

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