Performance Marketing Manager

About the role

PRISM+ is Singapore's leading homegrown electronics brand, with a presence across key markets in Australia, Malaysia and the Philippines. The brand's mission is to make premium technologies accessible to the masses-disrupting established industries with innovation and value that goes beyond the product. PRISM+ was founded in 2017 as a direct-to-consumer (D2C) display technology specialist, where it quickly grew to become the number one monitor and smart TV brand in Singapore. Best known and loved for its affordable premium offerings and award-winning customer experience, the brand has expanded its offerings to include a wide range of affordable premium home electronics and appliances. Join us at PRISM+ and become part of a journey where innovation meets impact, and every day offers a chance to shape the future of consumer technology. Discover a career where your ideas matter, your growth is nurtured, and together, we create a brighter tomorrow Role Summary Own and scale PRISM+'s performance marketing engine across Meta, Google, and emerging channels. You are the growth operator responsible for profitable revenue at scale, balancing spend efficiency, creative velocity, and commercial outcomes. You will manage a multi-million dollar annual budget, drive incrementality and build a system that sustains PRISM+'s next phase of growth across categories (TVs, appliances, smart home). 1. Revenue & Efficiency Own topline revenue contribution from paid channels Manage budget allocation across Meta, Google (Search, Shopping, PMAX, Demand Gen) Optimize toward MER, contribution margin, and incrementality (not platform-reported ROAS) Continuously refine spend vs diminishing returns curves 2. Campaign & Channel Execution Architect and run full-funnel campaigns: Prospecting (broad, Advantage+/PMAX) Retargeting (high-intent + CRM loops) Mega sale/event spikes (11.11, BFCM, etc.) Drive weekly optimization cadence across all campaigns Identify and scale new channels (TikTok, affiliates, marketplaces) 3. Creative-Led Growth Partner closely with Creative team to build high-volume testing engine Translate performance insights into: Winning hooks, formats, angles Clear creative briefs (not "make it nicer" feedback) Ensure creative refresh velocity keeps pace with spend 4. Data, Attribution & Insights Own performance reporting across: Platform data (Meta, Google) GA4 Shopify / Salesforce (source of truth) Develop clear views on: True CAC Channel incrementality Cross-channel attribution gaps Run structured experiments (holdouts, geo tests where possible) 5. Team & Operating System Lead and coach 1-2 performance marketers Build a weekly operating rhythm: Performance reviews Testing roadmap Budget reallocation decisions Establish scalable processes across: Campaign launches Naming, tracking, QA Post-mortems How Success is Measured Revenue growth from paid channels Improvement in MER / contribution margin Creative testing velocity & hit rate Reduction in wasted spend / inefficiencies Clear, trusted reporting used by leadership Who This Role Is For You think like an owner, not an operator You care about real revenue, not dashboard metrics You're comfortable being accountable for millions in spend and outcomes 4-7+ years in performance marketing (DTC or eCommerce preferred) Managed >$1M annual ad spend hands-on Deep expertise in: Meta Ads (Advantage+, creative testing; Google (Search, Shopping, PMAX) Strong commercial instinct: understands margin, AOV, bundles, promos Proven ability to scale spend without killing efficiency Strong Plus Experience in consumer electronics / high consideration products Familiarity with Shopee, Lazada, TikTok Shop ecosystems Experience with incrementality testing / MMM thinking Exposure to creative strategy, not just media buying