Art Director, Brand Systems

About the role

We're hiring an Art Director, Brand Systems to be the creative anchor of the Relay brand as we scale. This is a hands-on, systems-minded role for someone who's done this work before - built and operationalized a design system in Figma, shipped high-quality work across every medium a modern B2B brand needs, and uses AI tools fluently to move faster without compromising craft. You'll report directly to the Creative Director and partner closely on everything from sales enablement to campaigns to web to our conference program (we attend more than 100 a year). You'll also help shape the team - bringing on a Production Designer hired alongside this role, providing direction to freelance partners, and growing into a player-coach who runs day-to-day creative output. This is a role with real influence and a clear runway. You won't be one of many. You'll be the senior creative voice running the day-to-day, freeing the Creative Director to focus on brand strategy, campaigns, and bigger-picture creative direction. As the team grows, so does your scope.

Responsibilities

• Use AI as a force multiplier. You'll integrate AI tools into your daily workflow for ideation, layout exploration, asset variation, and production. You'll build prompt libraries, templates, and repeatable workflows the rest of the team can plug into.
• Translate strategy into creative. Take direction from the Creative Director and stakeholders across the company and turn it into briefs, moodboards, and finished work that ladders back to brand and business goals.
• Set and hold the quality bar. Review work, give clear and constructive feedback, and make sure everything that ships under the Relay name is on-brand, on-strategy, and well-crafted.
• Mentor and grow the team. You'll partner with and eventually manage a Production Designer (hired alongside this role), provide direction to freelance partners, and help shape the operating rhythm of an in-house creative team that's still being built.
• Partner with the Creative Director on brand evolution. As the company grows, the brand will need to evolve with it. You'll be a key thought partner on how the visual system stretches into new channels, audiences, and campaigns.
• What Success Looks Like
• A live, well-documented Figma design system that the whole company is working from - not a theoretical PDF, a working operating system.
• AI-assisted workflows woven into how the sy

Benefits

Additional Information

Relay is the Intelligent System of Action for the physical economy. While the digital revolution has historically left the deskless workforce behind, we are closing that gap by transforming analog frontline operations into a data-rich, AI-powered ecosystem. We aren't just selling radios; we are building the digital foundation for the 80% of the global workforce that doesn't work at a desk. It is an incredibly exciting time to be joining Relay, given we've recently ranked #175 on the Deloitte Technology Fast 500 and #920 on the Inc. 5000. Why Join Relay? A Proven Winner: Join a hyper-growth company trusted by over 10% of the Fortune 500 and a dozen of the Fortune 100. High Value, High Impact: With 47% of our revenue coming from $100K+ ARR customers and a 135% Net Revenue Retention (NRR), you will be joining a company rooted in value creation. Market-Leading Innovation: The Relay platform captures 1 billion new data points weekly and features award-winning AI tools like TeamTranslate™, which has seen 500% YoY growth. World-Class Leadership: Our already stellar C-suite has been bolstered by leaders to help us scale toward our next major milestones. The Relay Culture: Work from our amenity-rich Raleigh campus (fitness center, sports courts) with 100% paid health insurance and a team dedicated to "Best Work In My Life" (BWIML). If you're passionate about technology, driven to make a difference and align your work to a bigger mission, and excited to join a company that's shaping the future of frontline work, we encourage you to explore opportunities at Relay!

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