Media Director (Commerce / Retail Media Planning)

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com .

Responsibilities

• Develop and deliver effective media strategies and plans, utilizing research tools, historical client data, and knowledge of the media landscape and innovations.
• Research, develop, and share POVs on new client opportunities.
• Build relationships with clients; work seamlessly with clients throughout campaign development and implementation, resolving any issues with regards to changes in direction, campaign goals, and budgets.
• Translate media strategies into tactical plans that achieve client's objectives and fit within budget.
• Create strong relationships with Retail Media Network partners and stay current on relevant upcoming offerings.
• Negotiate with vendor partners to obtain media availability and placement, advantageous rates, and added value; evaluate appropriate media opportunities for achieving client objectives.
• Act as a liaison between the media and account team to ensure that project milestones, timelines, and deliverables are met.
• Monitor buys in progress, arrange for make goods and credits, and update any related changes in the buy software.
• Analyze and report results of media campaigns.
• Maintain documentation of creative assets and costs for planned and placed media activity across all internal reports (flowcharts and buys).

Requirements

• Able to communicate clearly, thoroughly, succinctly, and in a timely manner both verbally and in writing; follow up on outstanding issues; ask questions.
• Keen attention to detail with strong mathematical and Microsoft Excel skills; able to identify and understand anomalies in large data sets.
• Able to build relationships across the team, department, vendors, and clients.
• Proactive approach demonstrated by providing regular project timeline and budget updates and anticipating potential problems and obstacles.
• Able to review results and performance of paid media campaigns based on predetermined success indicators, determine effectiveness and report back to client.
• 8+ years of media experience working in an agency setting
• Experience working with Retail Media Networks (Walmart Connect, Target Roundel, Albertsons, Kroger, etc) required
• Experience mentoring junior team members
• Client facing experience

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