Directly responsible for the marketing function of PacBio in China (with a secondary focus on Hong Kong and Taiwan) and collaborate with the channel, sales and market development team to achieve the yearly revenue targets
Work collaboratively with our APAC marketing team and USA-based Global Integrated Marketing Teams in localizing global initiatives to meet the needs of the Korean market.
Refine the positioning of PacBio SMRT™ sequencing products and technology for Korea end-users.
Generate compelling tools and content or adapt global content to influence customers, key opinion leaders and industry experts e.g., by using the latest success stories from other customer sites.
Nurture reference sites and KOLs of target product in various target market segments.
Support the local sales teams by providing training, resources, and messaging for products.
Support product launches by creating product-related campaigns and promotions. Convert such messaging into formats such as brochures, slide presentations and blogs.
Amplify positioning, content and promotions using social media tools.
Oversee the conversion of PacBio's web presence into Chinese language, in conjunction with our sales channel partners through their platforms (and that of our service providers).
Conduct market research and communicate market and competitive intelligence to APAC and global teams, informing commercial strategy.
Organize events, such as conferences (3rd party and proprietary), tradeshows, webinars and seminars. Track marketing events and ensure expenditures are maintained within budgetary scope. Generating marketing activity reports for Korea (and the Southeast Asia region) on a regular basis.
Ensure that commercial tactics and strategies are consistent with and supportive of PacBio's global objectives. Work with peers and stakeholders in thought leadership development.
Upon completion of training and immersion into PacBio's technology, become the advocate of HiFi technology in China (and Hong Kong, Taiwan) and APAC.
Required Qualifications:
Bachelor's or master's degree in science.
8+ years of experience in marketing positions (product, segment, channel, corporate and/or applications marketing) in a global biotech / life sciences / medtech environment.
Strong understanding of scientific applications and technology developments in the field of genomics. Experience with NGS sequencing technology a plus.
Strong oral and written English and Chinese communications skills and a track record establishing relationships with customers and industry partners. Good speaker and presenter in both English and Chinese languages.
E
Benefits
Health insurancePerformance bonus
Additional Information
Senior Marketing Manager, Regional Marketing, China
PacBio (NASDAQ: PACB) is a premier life science technology company that designs, develops, and manufactures advanced sequencing solutions to help scientists and clinical researchers resolve genetically complex problems. Our mission is to enable the promise of genomics to better human health. Genomics is core to all biological processes, and our advanced genomics tools provide scientists and clinical researchers the insights to better understand biology and health. We are now entering the century of biology and genomics is at the heart of the next revolution. Become part of the new paradigm in gene sequencing and help shape the future of genomic study by joining the PacBio team.
Position Summary:
To enhance our presence in China we are hiring a Sr. Marketing Manager, Greater China (primarily for China with some responsibilities for Hong Kong / Macau and Taiwan as well). This role, reporting directly to the APAC Marketing Director, will lead marketing strategy and execution for the territory, in addition to a percentage of time covering other territories in North Asia and functional marketing responsibilities across the APAC region. This function requires a hands-on, proactive and highly motivated individual. The position offers excellent career perspectives with an opportunity to eventually lead a larger marketing group or team.
The position will oversee localization of marketing materials for existing and new products, inclusive of: creation localized content for print or web to represent our products to current and potential clients in China. The position will oversee the localization of marketing materials for existing and new products, inclusive of the creation of localized content for print or web to represent our products to current and potential clients across China. He or she will develop or she will be the conduit for maintaining close working relationship with PacBio sales and support teams across the region and in China (and 2 other locations in North Asia) to ensure that marketing activities are in line with PacBio regional commercial goals. Possessing channel marketing experience will be a bonus as the candidate will be expected to work very closely with our various sales channel partners of record in China (and beyond).
Pacific Biosciences · China