Specialist, Integrated Marketing

About the role

Kontoor Brands is a portfolio of three of the world's most iconic lifestyle, outdoor and workwear brands: Wrangler®, Lee® and Helly Hansen®. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long- term value for its stakeholders. Job Posting: Integrated Marketing Specialist Job Description: The Integrated Marketing Specialist will support the Sr. Integrated Marketing Coordinator in building an elevated digital media presence for Wrangler with a focus on building brand love and content production. This hands-on role will engage directly with our ecommerce, merchant, design, and sales teams to help create engaging digital content that will live across all digital platforms. They will be a self-starter with a role up their sleeves attitude and passion for fashion and beautiful creative. They will support key seasonal selling and storytelling moments and execute brand social activations. They will support strategic digital marketing plans and help bring them to life. The ideal candidate must be curious, creative, and passionate about content production and digital media, and is a natural problem solver who thrives in a dynamic, fast-paced environment.

Responsibilities

• Partners with Sr. Integrated Marketing Coordinator to execute strategic marketing programs and campaigns, focused on key ecomm launches, to drive awareness, interest, and desire for the Wrangler brand and its products
• Manages internal and outside creative services partners to adherence to brand guidelines. Works to ensure and preserve brand integrity within all marketing elements and maintain brand's values in the global marketplace
• Collaborates with product teams to ensure superior and consistent communications around fit, styling, and representation of seasonal product stories
• Collaborates with internal teams and agency partners to brainstorm creative content and campaigns
• Coordinates post-production for all creative assets and manages the distribution and organization of all assets
• Assists with budget management, processing vendor invoices from submission to payment, ensures project budgets are on target, and partnering with Sr. Integrated Marketing Coordinator on budget reconciliation

Requirements

• Bachelor's degree or equivalent from four-year college or university
• Experience and knowledge with advertising development, media buying, packaging, promotions, public speaking, and preparing/presenting presentations
• Experience working within and a multi-functional marketing team in retail/fashion or apparel
• Experience managing monthly budgeting and billing
• Lifestyle and studio photoshoot and postproduction process and calendarization
• Has excellent interpersonal communication skills with the ability to clearly articulate to internal and external stakeholders. Demonstrates sharp writing skills
• Possesses impeccable attention to detail and the ability to multi-task, prioritize and juggle projects effectively. Meets personal deadlines and helps ensure that the team and agency deadlines are never missed. Demonstrates resourcefulness and intellectual curiosity
• Successfully and collaboratively partners with cross-functional teams to align on key brand stories, product launches, and initiatives
• Has an eye for visual aesthetics, including formatting and layout, imagery + fashion trends and produces polished deliverables
• Strong computer skills (Outlook, Word, Excel, PowerPoint) - can quickly build an effective, polished slide deck or update formulas to maintain a budget tracking document. Knowledge and experience with Adobe Creative Suite, InVision, Box, and Canva a plus
• Leadership Competencies Expected for this Role:
• Foundational Leader
• Global Agility - Be open and adapt quickly when things change
• Purposeful Integrity - Do the right thing, even when no one is watching
• Strategic Foresight - Think ahead and plan for what's coming
• Customer Centric Innovation - Find better ways to serve our customers
• Urgency for Impact - Act fast and get results that matter
• Bold Accountability - Take ownership of your work and results
• Empowered Collaboration - Work well with others to get things done
• Why Kontoor Brands?
• At Kontoor, we offer a comprehensive benefit package to fit your lifestyle. Our benefits are crafted with the same care as our products.
• We are proud to offer a workplace culture cen

Benefits

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at kbi? Share your experience