Manager, Digital Campaign Strategy and Execution, Corporate Communications

Responsibilities

• Develop and execute end-to-end digital content campaigns that support Corporate Communications priorities for global internal and external audiences
• Work across all formats - written, audio, video, and visual
• Apply a social-media-informed lens to all content - understanding platform behavior, trending formats, cultural moments, and virality potential - and bring that thinking into corporate storytelling
• Collaborate closely with the rest of the Corporate Communications team to align campaign content with company messaging and approvals process
• Distribute content across multiple platforms simultaneously, tailoring timing, format, and language framing to respect cultural nuances and time zone realities across global regions - including publishing outside standard business hours when news or campaign moments require it
• Apply cultural intelligence to every piece of content - understanding that what resonates in one market may land differently in another, and partnering with regional leads to ensure content is locally relevant without losing global consistency
• Track and analyze campaign performance data - including reach, click-through rates, and platform-specific engagement metrics - and report findings to the Corporate Communications leadership team with recommended adjustments
• Execute new ideas for platforms, formats, and storytelling vehicles based on performance data and audience insights to expand how the Corporate Communications team reaches and engages its audiences
• Conduct post-campaign analyses to identify performance drivers, audience behavior patterns, and opportunities for future improvement
• Collaborate with creative partners (designers, videographers, etc) to ensure data insights are incorporated into the creative development process without stifling creativity

Requirements

• 3+ years of experience in digital content or social media campaign strategy - ideally within entertainment, media, or a culturally driven brand
• A strong sense of urgency for completing projects and an ability to work in fast-paced and high pressure environments
• A strong portfolio demonstrating versatility across formats: written, audio, video, and visual/graphic content
• Deep fluency in social media platforms (Instagram, LinkedIn, TikTok, YouTube, and emerging channels) and a genuine understanding of what performs and why
• Experience developing and managing content for corporate owned digital channels
• A strong understanding of emerging platforms, digital behaviors, and evolving technologies, with the ability to identify opportunities for innovation while maintaining a disciplined, brand-led approach.
• Cultural awareness and sensitivity when crafting content for global audiences
• A data-driven approach to content - comfortable setting KPIs, reading analytics dashboards, and pivoting strategy based on what the numbers reveal about audience behavior
• Excellent writing and editing skills with the ability to shift voice and tone across formats, from a punchy 15-second video script to a 700-word feature story
• Strong project management skills with the ability to run multiple campaigns simultaneously in a fast-moving environment
• Proficiency with content management systems, social scheduling tools, and basic video/audio production tools or platforms
• Bachelor's de

Benefits

Additional Information

About Sony Music Entertainment At Sony Music Entertainment, we fuel the creative journey. We've played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We've nurtured some of music's most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we're committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies. We're looking for a Manager of Digital Campaign Strategy and Execution for our Corporate Communications division to play a role in how the Company's story gets told across every digital platform, format, and medium. This role will conceive, build, and distribute campaigns across a variety of platforms that bring our company's work, culture, values, and news to life in formats that resonate - whether that's a short-form video for a global employee audience, an audio feature that captures a cultural moment, or a visual social media post that earns attention in the feed. You understand that content isn't one-size-fits-all, and you know how to shape a message differently for various mediums.

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