Vertical Marketing Lead, Marketplace

External

Socure · San Francisco, CA

$175K–$215K/yrFull-timeRemote2d ago

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About the role

Socure's mission is to verify 100% of good identities in real time and eliminate identity fraud across the digital world. To achieve that, we need differentiated, industry-specific narratives and strong ecosystem partnerships that translate our AI-driven platform into measurable customer impact. We're hiring a Vertical Marketing Lead to lead strategy and execution for how Socure shows up within a priority industry segment. This role owns vertical positioning, solution packaging, and partner go-to-market strategy for a defined GTM Pod - driving pipeline, revenue growth, and competitive differentiation. You will serve as the vertical marketing lead for one of Socure's Marketplace POD, acting as the strategic owner of industry positioning, pipeline acceleration, and revenue impact within this segment. This is a highly strategic, hands-on role for a senior marketer who thrives at the intersection of product, sales, and ecosystem partnerships. You'll operate with autonomy, partner closely with GTM leadership, and directly influence how Socure wins in your assigned market.

Responsibilities

Define and execute a vertical marketing strategy for the Marketplace GTM Pod.

Develop clear ICPs, value propositions, use cases, and competitive positioning aligned to the pod's sales motion.

Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives.

Translate complex AI-driven capabilities into compelling, industry-specific messaging that resonates with economic buyers and technical stakeholders.

Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) that improves win rates and accelerates deal velocity.

Vertical Campaign Strategy

Partner closely with GTM leaders to build and execute campaigns that generate qualified pipeline from target accounts.

Drive increased awareness within your vertical to position Socure as the standard identity and fraud infrastructure.

Coordinate integrated campaign strategies across touchpoints including email, webinars, paid and organic channels, SDR outreach, in-person experiences, and more.

Partner with RevOps to define success metrics, analyze performance, and iterate based on results - scaling what works and refining what doesn't.

Cross-Functional Partnership

Act as the vertical marketing owner for your pod during planning cycles and QBRs.

Influence stakeholders across Product, Sales, Data Science, RevOps, and Marketing to ensure strong commercialization of new capabilities.

Establish and track KPIs tied to pipeline, revenue contribution, win rates, and strategic account growth.

Bring market insights, competitive intelligence, and industry trends into GTM strategy discussions.

What You Bring

6-8 years of B2B marketing experience, including product marketing, vertical/industry marketing experience in high-growth SaaS, fintech, identity, fraud, risk, or adjacent environments.

Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives.

Strong ability to translate complex AI-driven or data-centric technology into clear, compelling industry narratives.

Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority.

Analytical rigor and experience tying marketing programs to business outcomes.

Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-paced environment.

Socure is an equal opportunity employer that values diversity in all its forms within our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

If you need an accommodation during any stage of the application or hiring process-including interview or onboarding support-please reach out to your Socure recruiting partner directly.

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Vertical Marketing Lead, Marketplace

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