Freelance KOL / Livestream Host

Responsibilities

• Host livestream sessions on platforms such as TikTok, Instagram, Facebook, Shopee Live, Lazada Live, or other relevant channels.
• Present and demonstrate products clearly, confidently, and persuasively during livestreams.
• Engage with viewers in real time by answering questions, responding to comments, and encouraging participation.
• Highlight product benefits, promotions, key selling points, and brand messages in a natural and relatable way.
• Create a fun, energetic, and trustworthy livestream atmosphere to increase viewer retention and conversion.
• Follow campaign briefs, livestream scripts, talking points, and brand guidelines.
• Collaborate with the marketing or creative team to align livestream content with campaign objectives.
• Assist with short-form content creation when required, such as reels, TikTok videos, product teasers, or recap clips.
• Provide basic performance feedback after livestream sessions, including common viewer questions, audience reactions, and content suggestions.

Requirements

• Prior experience as a KOL, content creator, livestream host, promoter, emcee, sales presenter, or brand ambassador is preferred.
• Comfortable appearing on camera and speaking live for extended periods.
• Strong communication and presentation skills.
• Able to engage audiences in a friendly, persuasive, and authentic manner.
• Good understanding of social media platforms, especially TikTok, Instagram, Facebook, Shopee Live, or Lazada Live.
• Able to explain product features and benefits clearly.
• Sales-driven mindset with the ability to encourage viewers to take action.
• Reliable, punctual, and able to commit to scheduled livestream sessions.
• Able to work independently while following brand and campaign guidelines.
• Bilingual ability in English and Mandarin will be an advantage.
• Preferred Qualities
• Energetic, expressive, and confident personality.
• Natural storytelling ability.
• Strong sense of audience engagement and livestream pacing.
• Comfortable with beauty, lifestyle, fashion, wellness, food, home, or consumer product categories.
• Existing social media following is a plus, but not compulsory.
• Experience in livestream selling or affiliate-style content is highly preferred.
• Engagement Details
• Role Type: Freelance / Project-Based
• Location: Singapore
• Work Arrangement: On-site livestream, remote livestream, or hybrid depending on campaign requirements
• Commitment: Based on campaign schedule
• Rate: To be discussed based on experience, platform, audience reach, and scope of work
• Application Requirements
• Interested applicants may submit the following:
• Short introduction of yourself
• Social media profile links
• Portfolio or sample livestream videos, if available
• Previous brand collaborations, if any
• Your usual livestream rate or package
• Availability for upcoming campaigns
• Why Join Us
• You will have the opportunity to work with different brands, gain exposure across various product categories, and be part of creative campaigns that connect with audiences in a lively and engaging way.

Additional Information

Job Overview We are looking for confident, engaging, and camera-ready Freelance KOLs / Livestream Hosts to support our brand campaigns through livestream selling, product sharing, and social media content creation. The ideal candidate should be comfortable speaking on camera, interacting with live audiences, promoting products naturally, and creating a lively livestream experience that drives awareness, engagement, and sales.

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