Certification Coordinator - Alliance Enablement

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . ALLIANCE ENABLEMENT, AWS Focus: Certifications, Competencies & Enablement Programs Region: Global VML Enterprise Solutions is investing in building AWS-certified talent at scale. We're seeking an enablement leader to own the programs that build VML's AWS delivery capacity-certifications, competency applications, and learning initiatives that maintain our partner standing and enable us to win and deliver on strategic opportunities. This role ensures VML has the certified practitioners and demonstrated competencies required to maintain premier AWS partner status (MSP, competencies, specializations), win competitive pursuits, and deliver excellence. When VML achieves an AWS competency milestone or certification target-that's because of you. Role Summary This is a learning and enablement role focused on building AWS-certified talent across VML. You manage certification programs, competency applications, AWS Skillbuilder rollout, and enablement initiatives that drive delivery readiness and partner standing. Accountability Model: Enablement metrics. Success is measured by certifications achieved, competencies attained, and program completion rates. Core Responsibilities 1. Certification Roadmap & Management (35%) Own the AWS certification roadmap and targets for VML globally Track certification progress and drive adoption across VML regions and practices Coordinate exam scheduling, vouchers, and logistics Manage AWS Skillbuilder rollout and access for VML practitioners Communicate AWS certification requirements and deadlines to practitioners and leadership Track and report on certification metrics, gaps, and progress against targets Identify high-priority certification needs based on pursuit pipeline and delivery requirements 2. Competency Applications & Compliance (30%) Prepare and submit AWS competency applications (MSP, Service Delivery designations, specializations) Own applications for priority competencies: Managed Services Provider (MSP), Amazon Marketing Technology (AMT), Generative AI Track VML progress toward AWS competency requirements Coordinate evidence gathering and documentation for competency submissions Ensure VML maintains required certification levels for AWS partner tiers Support Strategic Collaboration Agreement (SCA) application and renewal processes Monitor and report on compliance status and gaps 3. Lead Enablement Programs (25%) Support and coordinate hackathons, bootcamps, and hands-on AWS enablement events Coordinate AWS-sponsored training sessions and workshops Work with HR and L&D on AWS learning program integration Support client and sales enablement coordination for AWS pursuits Document and share best practices, learning paths, and AWS resources Coordinate with AWS Partner Training teams on available resources 4. Stakeholder Coordination (10%) Coordinate with AWS Partner Development Managers (PDMs) on enablement initiatives Work with VML practice leads to align certification priorities with business needs Report on enablement metrics to alliance and practice leadership Support alliance operations with enablement-related data and reporting Key AWS Programs & Competencies AWS Managed Services Provider (MSP) Program Amazon Marketing Technology (AMT) Competency AWS Generative AI Competency AWS Service Delivery designations (Lambda, Bedrock, etc.) AWS Skillbuilder and Partner Training Portal AWS Certification paths (Cloud Practitioner, Solutions Architect, Specialty) Technology & AI Expectations Incorporate AI

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