Head of Brand Marketing

Responsibilities

• Lead Brand Platform Stewardship
• Own and evolve TextNow's brand positioning and messaging architecture, ensuring clarity and consistency across all touchpoints
• Champion our cultural platform rooted in autonomy, dignity, flexibility, and challenger brand energy
• Serve as primary steward of TextNow's brand narrative, partnering closely with the VP, Marketing on long term direction and differentiation
• Ensure execution aligns to messaging pillars and elevates the brand beyond legacy framing
• Partner with Product Marketing to align brand storytelling with roadmap and go to market sequencing
• Drive Integrated Campaign Leadership
• Lead cross channel execution of brand campaigns with disciplined message sequencing and clear phase gates
• Define brand media channel strategy and investment approach
• Drive integrated planning across paid, earned, and owned channels, ensuring each plays a defined role in awareness, legitimacy, comprehension, and usage
• Partner closely with Creative to translate strategy into a distinctive and cohesive look, feel, and voice
• Ensure campaign briefs are strategically rigorous and aligned to brand objectives
• Build Cultural Relevance
• Show up meaningfully in the spaces where our audience already lives, works, and creates
• Identify cultural moments, partnerships, creators, and archetypes that reinforce brand positioning
• Ensure cultural participation is credible, confident, and additive
• Lead Agencies and External Partners
• Own day to day management of creative, media, PR, influencer, and production partners
• Evaluate agency performance and evolve roster as needed
• Drive strong briefs, clear deliverables, disciplined execution, and accountability for measurable results
• Strengthen Cross Functional Integration
• Establish a strong operating partnership with Creative Services to ensure strategy and execution are developed in lockstep
• Partner with Lifecycle Marketing to ensure brand messaging carries through onboarding, habit formation, and retention
• Align with Product and Product Marketing on roadmap storytelling and feature sequencing
• Partner with Performance Marketing to align brand investment with acquisition efficiency and long term CAC improvement
• Work closely with Analytics to define measurement frameworks and success metrics
• Support Direct Sales by strengthening TextNow's B2B brand presence through thought leadership, PR, and high impact industry events
• Own Measurement and Optimization
• Operationalize a brand measurement framework across health, behavior, and efficiency metrics
• Define KPIs across awareness, trust, legitimacy, comprehension, usage lift, referral velocity, and CAC efficiency
• Drive measurable improvements in brand awareness, trust, and cultural relevance over time
• Lead post launch analysis and ongoing optimization of messaging, channel mix, and creative
• Ensure brand investment is evaluated on long term growth impact, not solely short term attribution
• Manage Budget and Strategic Planning
• Own brand budget across media, production, partnerships, and agencies
• Develop annual awareness strategy and investment roadmap
• Scale what works while maintaining creative and strategic discipline

Requirements

• 8 to 12 plus years of progressive experience in brand or integrated marketing, with meaningful ownership of brand investment and business impact

Benefits

Additional Information

We believe communication belongs to everyone. We exist to democratize phone service. TextNow is evolving the way the world connects and that's because we're made up of people with curious minds who bring an optimistic, yet critical lens into the work we do. We're the largest provider of free phone service in the nation. And we're just getting started. Join us in our mission to break down barriers to communication and free the flow of conversation for people everywhere. As we continue building a modern brand engine designed to drive awareness, cultural relevance, and long term growth, we are seeking a Head of Brand Marketing to lead and evolve TextNow's presence across paid, earned, and owned channels. This is a pivotal leadership role at an inflection point in our growth. You will define how TextNow shows up in culture, scale awareness responsibly, and build a brand that drives sustained long term impact, not just short term conversion. Reporting to the Head of Marketing, you will have functional ownership of brand positioning, integrated brand campaigns, awareness strategy, and brand media planning. You will directly manage a Social Media Specialist and Communications Manager and operate as a hands on player coach. You will set the strategy while actively shaping briefs, guiding creative development, partnering on media decisions, managing agencies, and driving measurable business results. Your mandate is clear. Build a culturally relevant, strategically disciplined brand engine that increases awareness, strengthens legitimacy and trust, and supports long term growth across consumer and B2B audiences.

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