Marketing Director

About the role

The Opportunity: The UK EDI market is ripe for disruption. Many businesses remain stuck with underperforming legacy providers and Celtrino is already trusted by some of the UK's largest enterprises. The platform for growth is there. What's needed now is the marketing engine to capture it. Today, Celtrino's UK digital footprint is limited. Organic authority is low, search presence is nascent, and inbound lead flow is inconsistent. Growth is currently driven by referrals and outbound SDR activity which works but is not yet scalable. This role exists to change that. You will be the sole in-house marketer, working alongside an external agency partner (already engaged) and in close alignment with the UK sales team. Your job is to build a structured, cost-conscious lead generation engine: one that prioritizes near-term pipeline impact while methodically laying the foundations for long-term digital authority using all available AI tools. Your Mission: Own the full marketing function from brand and content to paid search, SEO, and sales enablement and ensure every activity has a clear line to revenue. You will manage the agency relationship, own the day-to-day execution, and be the connective tissue between marketing and the SDR team. How You'll Be Set Up to Win: - Strong Market Position: Leverage Celtrino's 30-year track record, existing UK enterprise relationships, to build credibility, fast. - Tight Sales & Marketing Alignment: Work hand-in-hand with UK BDRs and Account Executives here, marketing is a revenue function. - AI Strategy Ownership: You will have the mandate and the tools to define and upgrade the AI strategy across both the sales and marketing functions - a genuine opportunity to shape how the business operates at scale. - State of the art marketing function : You won't start from zero. The marketing function is already operational, running on best-in-class AI tooling with automated processes across the board. - Modern Tech Stack: HubSpot, Clay, Smartlead, LinkedIn Campaign Manager, Google Ads the tools are in place, you'll own them. - Autonomy to Build: Freedom to test, iterate, and shape how Celtrino goes to market in the UK. - Leadership Buy-In: Direct access to the MD and a leadership team that understands marketing's role in growth. Core Activities: - AI Strategy & Innovation: AI roadmap for sales & marketing, upgrade tooling, embed AI into sales workflows, content & copy at scale, reporting & optimization, monitor AI evolutions. - Marketing Operations: Social media, content creation, campaign creation, microsites creation, PPC management, paid ads, SEO oversight, AI search visibility, brand transition, website updates, process automations. - Sales Enablement: target list, contact validation, prospect signals, hiring signals, SDR collaterals: case studies, landing pages, etc. - 3-6 years in a B2B SaaS marketing role, ideally within supply chain, or data-driven industries. - Track record running demand generation campaigns end-to-end (list build to conversion). - Experience managing or collaborating with an external digital agency. - Proficient with HubSpot, Clay, Smartlead, and LinkedIn Campaign Manager. - Confident user of AI tools in a marketing context: able to evaluate, implement, and embed AI solutions across content, prospecting, and campaign workflows. - Strategic thinker on AI adoption: experience defining or contributing to an AI strategy, not just using individual tools. - Data-driven: campaign metrics, pipeline contribution, cost per lead, and conversion tracking. - Collaborative by nature you see yourself as part of the revenue team, not a separate department. Nice to Have: - Experience in EDI, supply chain, ERP, e-invoicing, or procurement technology. - Familiarity with intent data tools and signal-based outreach workflows. - Experience building or managing microsites (Webflow, WordPress, Framer, or similar). - Background in a scale-up or PE-backed growth environment. Why Join Us: - Ownership from day one: you'll be the marketing function your decisions will shape how we go to market in the UK. - Greenfield opportunity: the digital foundation is being laid right now; you'll build something that compounds over time. - Shape the AI future of the business: you'll have real influence over how AI is adopted across sales and marketing not just as a user, but as the person setting the direction/ - High-performing team: work alongside experienced AEs and BDRs in a collaborative, results-driven culture. #Celtrino