Paid Media / Automation Specialist

Responsibilities

• Understand how ad creative elements perform for each unique advertising goal (traffic, conversions, and engagement).
• Track and analyse primary metrics, revenue and paid ad initiatives weekly and monthly.
• Experiment and implement innovative digital marketing strategies, tools and best practices to improve ROAS consistently.
• Stay up-to-date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curve.
• Campaign development. Create and maintain sophisticated email campaigns, landing pages, and automated workflows that nurture leads through the sales funnel.
• Platform management. Configure and optimize CRM systems while implementing lead scoring models to qualify prospects effectively.
• Performance optimization. Execute A/B testing strategies to improve campaign performance and conversion rates across all automated marketing campaigns.
• Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
• Working cross-departmentally to align campaign strategies and goals across the organization
• Providing ongoing actionable insights into campaign performance to relevant stakeholders
• Defining, measuring, and evaluating relevant paid media KPIs
• Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
• Overseeing and managing the overall budget for paid media
• Conducting in-depth keyword and website research, ad grouping and audience targeting
• Maintaining knowledge of industry best practices and new technologies
• Social Media Marketing (SMM) Responsibilities:
• Campaign Creation & Strategy: Develop and execute integrated social media campaigns across platforms like Facebook, Instagram, TikTok, and LinkedIn, including budget planning and content ideation.
• Content Strategy: Plan and distribute engaging content in various formats, ensuring alignment with each brand's voice and objectives.
• Audience Insights & Optimization: Collect and analyze audience data to create comprehensive reports, refining future campaigns based on specific KPIs.
• Brand Consistency: Ensure cohesive messagi

Additional Information

Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos. Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally. Besides its SaaS business, Circles operates three other distinct businesses: Circles.Life : A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles ' SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity. Circles Aspire : A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide. Jetpac : Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year. Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers. Roles & Responsibilities We are seeking a talented and dedicated Paid Ads Specialist to manage and optimize both Google Ads, Social Media Marketing, Affiliates and Creator Marketing. This role combines data-driven strategy and creative execution, helping brands build a powerful online presence across key social platforms, including Google Ads, Facebook, Instagram, TikTok, and LinkedIn. As a core team member, you'll oversee all aspects of our business entities paid ad campaigns, from initial planning to ongoing optimization. Join us and work with some of the leading telco brands, driving real impact and growth. Incumbent is responsible for ideating, implementing, and tracking marketing campaigns that promote a company's products or services via online channels. Their primary objective is to generate leads and increase sales by driving traffic to the company's website or social media channels. Incumbent must know how to ideate, execute, and manage online campaigns across multiple channels and mediums - like organic and paid search, display advertising, email, and social media.

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