Director, Event Sales & Services

About the role

Director, Event Sales & Services - Fairmont Sonoma Mission Inn & Spa (Hotel) Are you a dynamic, service‑driven leader with a passion for orchestrating unforgettable events and elevating guest experiences through flawless execution? Join the team at Fairmont Sonoma Mission Inn & Spa as Director, Event Sales & Services, where Sonoma's rich heritage, warm hospitality, and elevated luxury set the stage for remarkable gatherings. In this pivotal role, you'll guide our talented Event Services team shaping every detail of our conferences and events to ensure they exceed expectations and reflect the essence of wine country's most iconic destination. What you will be doing: Reporting to the Director, Sales & Marketing, responsibilities and essential job functions include but are not limited to the following: Lead, mentor, and manage the Event Sales and Services teams, including recruitment, onboarding, performance management, and professional development Build a motivated, cohesive, and service‑focused team through coaching and ongoing training Develop and implement strategies to achieve or exceed catering revenue goals through effective forecasting, budgeting, and yield management Maximize profitability through strategic evaluation of business opportunities, optimal function space utilization, and careful management of catering mix and room rental revenue. Collaborate with the Director of Sales & Marketing on annual business planning, budgeting, performance metrics, and targeted marketing initiatives Identify market trends, competitive insights, and client feedback to adjust sales approaches and maintain a strong competitive position Build and maintain strong client relationships from inquiry through post‑event follow‑up, ensuring personalized luxury service and encouraging repeat and referral business Conduct site inspections, client meetings, and sales presentations as needed Ensure the timely creation and accurate distribution of event orders, conference agendas, contracts, and detailed event resumes Ensure function rooms and event spaces are maintained to luxury standards and prepared for all meetings and events Partner closely with Culinary and Operations to design customized menus and elevated event solutions Develop, implement, and uphold departmental SOPs, ensuring seamless communication between sales and operations teams Participate in key hotel meetings and represent the Events & Catering department within the hotel and local community Collaborate with Marketing on targeted promotions, campaigns, and brand‑building initiatives for catering and group business Prepare and manage departmental budgets, forecasts, and reporting Support broader hotel initiatives and assist in overall management responsibilities Ensure compliance with hotel standards, policies, and procedures Other duties as assigned Your experience and skills include: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Previous experience in a senior event services leadership role in a luxury hotel required Demonstrated track record of successfully planning and executing events with meticulous attention to detail Ability to prioritize guest needs, maintaining composure and professionalism in all interactions, while ensuring exceptional service delivery Strong interpersonal and communication skills to liaise with clients, vendors, sponsors, and internal stakeholders Proficiency in Sales & Catering software, Property Manager Systems (preferably Opera Cloud), and Windows-based applications Extensive experience in Food & Beverage operations, with a broad understanding of culinary and service aspects A degree in Hotel/Restaurant Management or a related discipline is considered an asset Salary Range $120,000- $130,000 Fairmont Sonoma Mission Inn & Spa, an elegant Spanish mission-style Inn, boasts exceptional accommodation in the heart of Wine Country. As one big team, community of service professionals, we come together and work with a common purpose to welcome, connect and serve others. Visa Requirements: Applicants must be able to provide proof that they are legally able to work in the United States. Our commitment to Diversity & Inclusion: We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at Accorhotel? Share your experience