Associate Director, Integrated Investment

External

Horizonmedia · New York, NY

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About the role

Horizon Media , founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service . Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge , Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging. At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

Responsibilities

Relationship Management -30%

Showcase anticipation and understanding of projects to maintain and adjust timing of deliverables for team at large, communicating changes to managers and leadership

Apply knowledge of current/previous clients' specific business and relationships within the industry to enhance plan negotiations and opportunities

Build relationships across Horizon Media departments ( i.e. Business Solutions, Operations, Analytics, Social Marketplace/Programmatic), building trust and accountability

Act as primary resource for junior team members when faced with challenges navigating conversations with internal and external partners and clients

Act as day-to-day resource for client team to ensure prioritization of projects, understanding of goals and media that aligns with objectives to drive client business

Team Management and Delegation - 30%

Manage and develop junior team member(s), creating growth plans and providing clear career goals

Manage performance reviews, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are taken

Provide education and training on best practices, media principles, and industry at large

Participate in interview process for junior team members' roles

Guide team in ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall team success

Responsible for leaning into Horizon Media initiatives while encouraging junior team members to participate and engage within the larger integrated community

Integrated Media Buying - 25%

Plan, execute and steward integrated media plans

Guide team to leverage Horizon Media's suite of planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting

Monitor trends, tools, opportunities and applications within linear & digital environments, and appropriately apply that knowledge to campaign strategy and client goals

Work with Supervisor to oversee junior team members and manage expectations with integrated leadership in the creation of media specific documents such as media plans, objectives and strategies decks, and other related functions

Media Negotiating & Buying - 10 %

Negotiate across both the traditional linear & digital landscapes

Provide final sign off on RFP creation and review of partners/site responses, act as point of escalation for partner negotiations and stewardship of key partnerships

Act as a primary resource for team as they work through the planning process, while providing strategic guidance

Lead collaboration with other Horizon Media teams (Business Solutions, Investment, etc.) towards 360 partnerships, incorporating relevant extensions

Reporting & Analysis - 5%

Act as escalation point for junior team members as they work through optimization strategies, proactively communicating challenges and opportunities across linear, display, mobile, social and video

Encouraging junior team members to draw thoughtful, data-based conclusions that illustrates the 'why' behind performance, and maps back to integrated strategy

Collaborate with Business Solutions and Analytics team to establish measurement plans and learning agendas

Associate Director, Integrated Investment

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