Creative Director, Copy (Social)

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . Who we are looking for: VML is seeking the next brilliant Creative Director, Copywriter to join our world class creative team. You are a conceptual thinker who will lead always-on social for brand-owned organic channels, paid social, social-first activations and social within larger integrated campaigns. You'll be steeped in the latest social trends and culture, emerging and innovative uses of social platforms - with a POV on how brands can best leverage them in ways that are both breakthrough and rooted in the brand values and ethos. You are patient, resilient, poised and bring excellent skills in client relationship building. We're looking for someone who can do the job and then surprise us with something we've never thought of. A one-two punch of confidence and inspiration. Someone who possesses a talent for transforming great ideas into award-winning creative and has a passion for visual storytelling. We are looking for a Creative leader who is sharp and enjoys selling their ideas as much as they love crafting them.

Responsibilities

• Big idea thinking | Lead the copy direction for organic and paid social campaigns across platforms (Instagram, TikTok, X, LinkedIn, Facebook, YouTube Shorts, etc.)
• Manage | Oversee team of creatives on organic social evergreen and campaign- driven social.
• Concept | Concept and pitch original, social-first campaign ideas-from reactive moments to campaign platforms and everything in between.
• Create | Translate brand tone and voice across platforms while staying fluent in internet culture, memes and trends.
• Craft | Craft compelling copy across formats: headlines, scripts, captions, CTA copy, taglines, social bios and more.
• Client facing | Partner closely with the client on an ongoing basis to identify opportunities, get feedback and alignment on creative approach and ensure the work is always meeting and exceeding expectations.
• Collaborate | Joins forces with project management, strategy leads and community management leads on scoping projects, casting and forecasting based on strategy. Help lead creative teams on production including pre- and post-production.
• Cultivate | Stay ahead of platform shifts, language trends and creative best practices in the social landscape.

Requirements

• Minimum 10 years' experience in an agency setting with a focus on social media campaigns.
• A portfolio that shows strong conceptual thinking, a sharp voice and versatility across social platforms.
• Deep understanding of how brands show up natively on social media-and how to shape that presence.
• Strong editorial instincts, attention to detail and a deep appreciation for the craft of writing.
• Experience working with creator/influencer content and UGC strategy.
• Comfort writing for both organic content and paid social media ads.
• Ability to work under tight deadlines, manage multiple projects simultaneously and to work collaboratively as part of a larger team in a fast-paced environment.
• Strong communication and presentation skills.
• Passionate about culture, design, branding, and how they intersect in the social space.
• Obsessed with culture, internet trends and the ever-evolving social media landscape.
• Automotive experience a plus.

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